Google’s Analytics 360: What You Need to Know – October 2021
Product line sub-properties, custom user roles, and big caps on dimensions, audiences, and conversion types are now available in Google…
Pinterest to Announce Third Quarter 2021 Results
SAN FRANCISCO–(BUSINESS WIRE)–Pinterest, Inc. (NYSE: PINS) will release financial results and a letter to shareholders for the third quarter 2021…
Programmatic Media and the Next 10 Years – What Does it Look Like?
It is crazy to think that programmatic is the primary form of digital advertising transactions nowadays. Remember back, not so…
Google Ads Editor; What You Need to Know and How to Get Started
Most can agree that one of the most promising tools for internet advertising is Google Ads. Businesses can use…
Nielsen’s woes could pave the way for future TV measurement methodologies
Ad Exchanger reports that Nielsen’s MRC certification is in peril and may be removed soon. An MRC investigation found Nielsen…
CTV accounts for 60% of premium video advertising views; programmatic increases to 24%
According to FreeWheel’s newest U.S. Video Marketplace Report, premium video ad views in the United States increased by 50% in…
