TransUnion Pays $3.1B For Marketing Data Giant Neustar, Expanding Diversification
Top U.S. credit bureau TransUnion has acquired ad tech and analytics company Neustar for $3.1 billion. TransUnion has introduced TruAudience,…
Redbox Entertainment Acquires U.S. Distribution Rights to Action Thriller Movie Vendetta
Starring Bruce Willis, Clive Standen, Thomas Jane, Theo Rossi, and Mike Tyson, Vendetta will premiere in 2022 LOS ANGELES–(BUSINESS WIRE)–Redbox…
Digital Audio Remote Voice-Over Production Opportunity for Programmatic Advertisers
According to Statista, digital audio is set to grow 23.5% this year. Listen…that’s crazy good! Today we showcase Voices, an…
Google Ads Editor; What You Need to Know and How to Get Started
Most can agree that one of the most promising tools for internet advertising is Google Ads. Businesses can use…
Nielsen’s woes could pave the way for future TV measurement methodologies
Ad Exchanger reports that Nielsen’s MRC certification is in peril and may be removed soon. An MRC investigation found Nielsen…
CTV accounts for 60% of premium video advertising views; programmatic increases to 24%
According to FreeWheel’s newest U.S. Video Marketplace Report, premium video ad views in the United States increased by 50% in…
