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  • May 2022 U.S. Podcast Report – Triton Digital
  • Alka-Seltzer® Launches New Hangover Relief Product in a Musical Collaboration with T-Pain
  • AdQuick to Offer Analytics Cloud as a Service for OOH Campaigns
  • Consumers Desire to Connect with Brands
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  • Participants from Generation Z at VidCon discuss TikTok, YouTube, Instagram, TV, and Streaming Industry News
    June 28, 2022

    Participants from Generation Z at VidCon discuss TikTok, YouTube, Instagram, TV, and Streaming

  • Forbes’ 2022 World’s Most Influential CMOs Demonstrate Five Distinct Models of Influence Industry News
    June 28, 2022

    Forbes’ 2022 World’s Most Influential CMOs Demonstrate Five Distinct Models of Influence

  • May 2022 U.S. Podcast Report – Triton Digital Audio
    June 28, 2022

    May 2022 U.S. Podcast Report – Triton Digital

  • Alka-Seltzer® Launches New Hangover Relief Product in a Musical Collaboration with T-Pain Agency News
    June 28, 2022

    Alka-Seltzer® Launches New Hangover Relief Product in a Musical Collaboration with T-Pain

  • AdQuick to Offer Analytics Cloud as a Service for OOH Campaigns Industry News
    June 25, 2022

    AdQuick to Offer Analytics Cloud as a Service for OOH Campaigns

Agency News Consumers Desire to Connect with Brands

Consumers Desire to Connect with Brands

The Lemnisk CDP Virtual Summit – June 29, 2022 – Register for Free

The Lemnisk CDP Virtual Summit – June 29, 2022 – Register for Free

Twitter Plans to Expand into Long-Form Content

Twitter Plans to Expand into Long-Form Content

Latest News
June 21, 2022

The Trade Desk and Albertsons Media Collective Pioneer New Approach to Retail Media on Open Internet and Beyond

PepsiCo, Unilever and GroupM Among First Users to Benefit from Transparent Measurement for Grocery Sales and Marketing Campaigns Global advertising…

  • June 21, 2022
    Wag! Announces Promotion With Tractor Supply and Petsense
  • June 21, 2022
    Macy’s Launches Discord Channel and New NFT Series in Celebration of the 46th Annual Macy’s 4th of July Fireworks®
  • June 20, 2022
    Walmart Connect Announces Strategic Partnership with Omnicom Media Group
Industry News
June 20, 2022

DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities

Yahoo becomes the exclusive omnichannel DSP for accessing DIRECTV Advertising addressable TV inventory DIRECTV Advertising and Yahoo have recently announced…

  • June 17, 2022
    Groupon is Streamlining Its Technology Platform and Embracing Automation
  • June 17, 2022
    Global In-Game Advertising Market Estimated to Reach $17.6 Million in the 2022-2030 Timeframe
  • June 17, 2022
    Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads
Programmatic
June 17, 2022

Viant and Adelaide Launch Industry-First Solution Allowing Brands to Harness the Value of Attention Metrics Programatically

Viant Technology Inc. and Adelaide have launched a first-to-market solution that enables advertisers to automate the application of Adelaide’s attention-based media…

  • June 17, 2022
    80% of Consumers Say They Made a Purchase After Seeing an OOH Ad in Post-Pandemic Era
  • June 16, 2022
    Songclip Announces Strategic Partnership With the NMPA to Bring Music Licensing and Compliance to the App Marketplace
  • June 12, 2022
    Cadent Aperture Enables Addressable Linear and CTV Programmatic Guaranteed Bidding
Connected TV
June 16, 2022

FreeWheel and AMC Networks Launch New, Fully Self-Service Linear Addressable Capabilities Across Multi-Screen Campaigns

FreeWheel has announced that it has teamed up with AMC Networks to introduce a new, fully self-service linear addressable solution.…

  • June 11, 2022
    New MiQ Research Exposes Increasing Risks for Political Campaigns Still Reliant on Linear TV
  • June 10, 2022
    New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming
  • June 6, 2022
    AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear and CTV
Resources
June 16, 2022

Sourcepoint and MediaMath Announce First-of-its-Kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments

Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, has integrated its privacy safety data with…

  • Programmatic Video Advertising in the US
    June 16, 2022
    Neustar Launches a Ready-Built Marketing and Analytics Clean Room
  • June 16, 2022
    Google to Expand Ad-Serving Protections for Teens
  • June 12, 2022
    Marketers are Unhappy with their Customer Data Platforms
Social
June 12, 2022

Airlines Are Second-Most Responsive Industry on Social Media, Yet 76% of Customer Questions and Complaints Go Unanswered

With summer air travel expected to soar, airlines are embracing social media as a customer service channel. But just how…

  • June 10, 2022
    Twitter to Provide Elon Musk with Daily Tweet Data
  • May 25, 2022
    New Conviva Data Shows Double Digit Streaming Growth Worldwide; Smart TVs Growing Rapidly as Streaming Moves to Overtake Linear on the Big Screen
  • May 9, 2022
    New Data From Conviva Identifies Which Brands Have Successfully Cracked the TikTok Algorithm to Achieve Significant Gains
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    • Participants from Generation Z at VidCon discuss TikTok, YouTube, Instagram, TV, and Streaming
    • Forbes’ 2022 World’s Most Influential CMOs Demonstrate Five Distinct Models of Influence
    • May 2022 U.S. Podcast Report – Triton Digital
    • Alka-Seltzer® Launches New Hangover Relief Product in a Musical Collaboration with T-Pain
    • AdQuick to Offer Analytics Cloud as a Service for OOH Campaigns
    • Consumers Desire to Connect with Brands
    • The Lemnisk CDP Virtual Summit – June 29, 2022 – Register for Free
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  • Popular Posts

    • June 28, 2022
      Participants from Generation Z at VidCon discuss TikTok, YouTube, Instagram, TV, and Streaming
    • June 28, 2022
      Forbes’ 2022 World’s Most Influential CMOs Demonstrate Five Distinct Models of Influence
    • June 28, 2022
      May 2022 U.S. Podcast Report – Triton Digital
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