The Trade Desk and Albertsons Media Collective Pioneer New Approach to Retail Media on Open Internet and Beyond
PepsiCo, Unilever and GroupM Among First Users to Benefit from Transparent Measurement for Grocery Sales and Marketing Campaigns Global advertising…
DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities
Yahoo becomes the exclusive omnichannel DSP for accessing DIRECTV Advertising addressable TV inventory DIRECTV Advertising and Yahoo have recently announced…
Viant and Adelaide Launch Industry-First Solution Allowing Brands to Harness the Value of Attention Metrics Programatically
Viant Technology Inc. and Adelaide have launched a first-to-market solution that enables advertisers to automate the application of Adelaide’s attention-based media…
FreeWheel and AMC Networks Launch New, Fully Self-Service Linear Addressable Capabilities Across Multi-Screen Campaigns
FreeWheel has announced that it has teamed up with AMC Networks to introduce a new, fully self-service linear addressable solution.…
Sourcepoint and MediaMath Announce First-of-its-Kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments
Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, has integrated its privacy safety data with…
Airlines Are Second-Most Responsive Industry on Social Media, Yet 76% of Customer Questions and Complaints Go Unanswered
With summer air travel expected to soar, airlines are embracing social media as a customer service channel. But just how…
