With this partnership, AdAdapted’s retailers and CPG brands can now unlock new rich audience sets to further strengthen campaign performance
AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, announced it has partnered with LiveRamp, the leading data connectivity platform. Together, AdAdapted and LiveRamp are providing brands and retailers with expanded network audiences and increased efficiency in targeting.
LiveRamp is leveraged by brands and their partners to connect people, data, and devices across the digital and physical world. LiveRamp’s proprietary identity graph, LiveRamp ID™, is the largest consumer demographic database on the open internet, with more than 250 million consumers represented in the U.S., and many worldwide.
Through this new partnership, AdAdapted’s retailers and CPG customers now receive the following benefits:
- The ability to reach more shoppers by gaining critical insights on new, relevant audiences to target
- Increased campaign performance through enhanced targeting efficiency, effectively growing return on ad spend (ROAS) and other key performance metrics
- Accurate measurements of media effectiveness and a better understanding of the impact of media investments on people-based campaigns
AdAdapted has increased its audience size since implementing LiveRamp. Now, with the help of LiveRamp ID, AdAdapted is able to target users across several touchpoints that it previously was unable to reach, including consumers on desktops and touch devices.