Albertsons Companies Launches “Sincerely, Food”™


New omnichannel campaign brings to life new “Sincerely” brand platform, capturing the company’s commitment to know, nourish and care for its customers

Albertsons Companies, Inc. has announced the launch of Sincerely, Food – an omnichannel marketing campaign celebrating the company’s purpose to bring people together around the joys of food and to inspire well-being. The campaign – told from the perspective of what food sees – is designed to boost awareness and drive positive perception of the grocer’s strengths in high-quality fresh produce, meats and seasonal ingredients, and to build a more emotional connection between customers and their local Albertsons Cos. banner.

“Sincerely, Food is one more way we’re connecting with our customers as we create more personal, engaging customer experiences that embody our values as a long-standing neighborhood grocer,” said Jen Saenz, EVP and Chief Merchandising Officer. “Based in our ‘Sincerely’ brand platform, the campaign showcases our commitment to know, nourish and care for our customers by delivering on our company’s purpose.”

The Sincerely brand platform is designed to deepen the emotional connection at every customer touchpoint. Through digital properties, in-store signage, traditional and social media, Sincerely takes a heartwarming approach to showing how Albertsons Cos. customers’ daily moments and special occasions are celebrated through food. The platform will be carried out across the company’s various grocery banners and customer experiences.

“Each Albertsons Companies banner has its own unique history and local identity. Sincerely is the common thread through all of these, and it allows us to recognize the rich heritage associated with every banner,” said Sean Barrett, Chief Marketing Officer for Albertsons Cos. “As a company, we’re dedicated to earning customers for life, and our brand platform now supports and celebrates this commitment.

Albertsons Cos. recently introduced Sincerely Health, a digital health and wellness platform that connects, educates and rewards customers on their health and wellness journey. The name reflects the company’s commitment to improve lives by empowering customers to make more informed choices around food and well-being.



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Barb Rogers

Barb has worked within the digital advertising and marketing space for over 20 years. Over the years, she found it difficult to find information on the simplest of subjects tied to the digital marketing space, so she decided to embark on a journey to create a space that others may appreciate.

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