Brierley Redefines Customer Engagement


FRISCO, Texas–(BUSINESS WIRE)–#BestofBrierley–Brierley, a leading customer loyalty and engagement company, today announced the evolution of their Customer Engagement practice. True to its mission of Transforming Loyalty, Brierley is leveraging their 35+ years of engagement and relationship management expertise to help brands maximize their customer experiences and profitability.

“Brierley knows that successful global brands must evolve their digital engagement with consumers. Many brands spend most of their resources focused on discounting tactics (The Bribe), at one end of the spectrum, and on scheduled brand messages (The Beat), at the other end. Few brands are allocating resources to the growth opportunities found between the two (The Brand)—in The Engagement Gap: trip motivations, the brand experience, emotional connections, and consumer dialogues about the brand.”

– Robert L. McClarin, Consulting Partner, Customer Engagement

Forrester, a leading independent research firm, recently included Brierley in its Now Tech report on Promotions and Offer Management Providers. The Forrester report identified a diverse set of vendors varying by size, functionality, geography, and vertical market focus to help marketing and digital professionals understand the value they can expect from a different provider in the customer experience space and how to best select one based on size and functionality. Brierley was recognized alongside 14 other midsized promotions and offer management providers.

Features and benefits of the new Customer Engagement practice include:

  • Innovate: We use our data-driven Engagement Design methodology to benchmark a client’s ‘as-is state,’ empathize with users, envision the ‘end state,’ create and verify concepts, then launch and optimize across the entire online/offline journey.
  • Execute: Brierley has the experience and a broad set of tools to execute meaningful customer engagements off- and online, across channels, in real-time, for both inbound and outbound strategies. From gamification and omnichannel communications to digital transformation Brierley can run a one-time promotion Proof-of-Concept or help build an SMS fanbase.

Brierley Customer Engagement consulting can be as big or small as you need it to be to solve a wide range of customer experience challenges for any business. Or maybe you need help launching a simple, but brand empowering spin-to-win traffic driver. For more information, visit

About Brierley

Brierley is the industry leader—transforming loyalty around the world. Our focus is turning client challenges into successful and profitable loyalty program solutions. Brierley brings together innovative thought leadership, unparalleled expertise, and advanced technologies to help brands win customers’ hearts and minds. In addition to our evolutionary platform LoyaltyOnDemand®, Brierley offers the full breadth of services to drive unprecedented loyalty success: program design, strategy, research, analytics, customer insights, creative, and customer engagement solutions.

Experts you can count on.

Technology you can trust.

Success you can measure.

Brierley is headquartered in Frisco, TX with offices around the globe. For more information on Brierley, visit


Zahra Khan, 214-743-5575


About Author

Barb has worked within the digital advertising and marketing space for over 20 years. Over the years, she found it difficult to find information on the simplest of subjects tied to the digital marketing space, so she decided to embark on a journey to create a space that others may appreciate.

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