Benefits to Advertising on Connected TV in 2023
The Digital Report took a closer look at the benefits of running advertising campaigns on…
Browsing: Connected TV
Study Finds Formats in Streaming TV Are 2x More Favorable than Traditional TV Ads
Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent…
Roku and Best Buy Help Create Better TV Experience through New Advertising and Retail Relationship
Multifaceted first-to-market relationship includes exclusive in-store availability of new Roku-branded TVs, enhanced advertising sales relationship,…
Three-Fourths of Consumers Plan to Watch March Madness This Year, With Fifty-Four Percent Watching Via Streaming
LG Ad Solutions study highlights an opportunity for brands to reach sports viewers via streaming…
Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video
As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV…
Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization
Marin Software today announced a new integration with Yahoo to enable enhanced campaign buying and…
Estrella Media Taps FreeWheel to Accelerate Growth of Connected TV Advertising for Its Spanish Language Digital Channels
FreeWheel to help Estrella Drive Value and Monetization for its Valuable connected TV Hispanic audience…
New Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising
Research, in partnership with MediaScience, also reveals that the lean-back TV environment cultivates 1.3x greater…
FuboTV Reports Successful Results for Advertisers Adopting Unified ID 2.0
FuboTV Inc., the leading sports-first live TV streaming platform, has announced a significant improvement on…
Are Roku and Netflix a Match?
Rumors have been circulating that an acquisition may be in the works for Netflix to…