University of California Television Reaches One-Million Subscribers on YouTube
UCTV reaches large, global audience to promote university-level learning opportunities for all SAN DIEGO–(BUSINESS WIRE)–University…
Browsing: Connected TV
The Future of CTV in Pharma is Highlighted at DeepIntent’s “Innovating with Intent” May Summit
DeepIntent, a healthcare advertising technology firm, sponsored a first-of-its-kind summit for pharma marketers on Thursday,…
TEGNA Stations to Debut New Live, Local and Always On Streaming Apps and Channels
TEGNA Inc. recently announced it will be rolling out new over-the-top (OTT) streaming apps and…
How to Increase Conversions and Engagement with A/B Testing
If there’s one thing mobile apps and websites have in common, there’s always space for…
Roku Unveils a Better TV Advertising Experience at First In-Person NewFront
Roku announces new shoppable ad experiences in OneView, new collaboration with Microsoft, and new Roku…
Connected TV vs. Linear TV – A Marketers Guide to the Basics
One of the most common misconceptions about connected TV is that it is not widely…
Nielsen’s Smart TV Data Agreement with VIZIO’s Inscape Expanded
Nielsen receives the first window of exclusivity to VIZIO’s significantly increased local station coverage and…
How Do We Navigate Connected TV in 2022?
During the pandemic, the number of people using streaming services increased dramatically. Streaming services are…
Roku’s Clean Room Debuts for Advertisers Ahead of TV Upfronts
Omnicom Media Group, dentsu, Horizon Media, Icon Media Direct, and Camelot tap first data clean…
Comcast’s Effectv Taps Comscore for Local TV Measurement Currency
The agreement offers Effectv’s advertiser clients choice in their selection of a measurement currency platform.…