Nielsen Launches Connected TV Ad Optimization
Introducing a new Nielsen solution geared to help Connected TV operators and advertisers better understand…
Browsing: Connected TV
CTV accounts for 60% of premium video advertising views; programmatic increases to 24%
According to FreeWheel’s newest U.S. Video Marketplace Report, premium video ad views in the United…
Nielsen’s woes could pave the way for future TV measurement methodologies
Ad Exchanger reports that Nielsen’s MRC certification is in peril and may be removed soon.…
CTV Digital Advertising Shows Unexpected Growth during the Covid-19 Pandemic
Let’s admit it, Covid-19 has been a hard road for all of us. During this…