New Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising
Research, in partnership with MediaScience, also reveals that the lean-back TV environment cultivates 1.3x greater…
Browsing: Connected TV
FuboTV Reports Successful Results for Advertisers Adopting Unified ID 2.0
FuboTV Inc., the leading sports-first live TV streaming platform, has announced a significant improvement on…
Are Roku and Netflix a Match?
Rumors have been circulating that an acquisition may be in the works for Netflix to…
TikTok Available on VIZIO Smart TVs
VIZIO has announced that TikTok TV is now available on VIZIO Smart TVs. This integration…
DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities
Yahoo becomes the exclusive omnichannel DSP for accessing DIRECTV Advertising addressable TV inventory DIRECTV Advertising…
Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads
Walmart and Roku, Inc. have announced a first-of-its-kind partnership to make TV streaming the next…
FreeWheel and AMC Networks Launch New, Fully Self-Service Linear Addressable Capabilities Across Multi-Screen Campaigns
FreeWheel has announced that it has teamed up with AMC Networks to introduce a new,…
Cadent Aperture Enables Addressable Linear and CTV Programmatic Guaranteed Bidding
Cadent, an independent platform for advanced TV advertising, recently announced a new feature within Cadent…
New MiQ Research Exposes Increasing Risks for Political Campaigns Still Reliant on Linear TV
Political advertisers missed 25-40% of potential voters using primarily linear strategies during the 2020-2021 election…
New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming
The newly unveiled, yearly Comcast Advertising Report recommends that advertisers allocate 20-30% of their premium…