New Conviva Data Shows Double Digit Streaming Growth Worldwide; Smart TVs Growing Rapidly as Streaming Moves to Overtake Linear on the Big Screen
Q1 2022 State of Streaming Report Details Quality Gains & Challenges, Continued Growth of Smart…
Browsing: Connected TV
DoubleVerify Global Insights Report: As Ad Dollars Move to Connected TV, Fraud Schemes Spike 70% Globally
Brand safety violations also decreased for the 2nd year in a row DoubleVerify, a leading…
20 Major Advertisers Find CTV Frequency Problem ‘Exaggerated’
Connected TV is fragmented, and measuring challenges persist. According to an analysis of 35 commercials…
Nielsen Deduplicates Audiences Across Leading Streaming and Smart TV Providers
Roku, Hulu, Samsung, VIZIO, and other media buyers and sellers now have access to enhanced,…
University of California Television Reaches One-Million Subscribers on YouTube
UCTV reaches large, global audience to promote university-level learning opportunities for all SAN DIEGO–(BUSINESS WIRE)–University…
The Future of CTV in Pharma is Highlighted at DeepIntent’s “Innovating with Intent” May Summit
DeepIntent, a healthcare advertising technology firm, sponsored a first-of-its-kind summit for pharma marketers on Thursday,…
TEGNA Stations to Debut New Live, Local and Always On Streaming Apps and Channels
TEGNA Inc. recently announced it will be rolling out new over-the-top (OTT) streaming apps and…
How to Increase Conversions and Engagement with A/B Testing
If there’s one thing mobile apps and websites have in common, there’s always space for…
Roku Unveils a Better TV Advertising Experience at First In-Person NewFront
Roku announces new shoppable ad experiences in OneView, new collaboration with Microsoft, and new Roku…
Connected TV vs. Linear TV – A Marketers Guide to the Basics
One of the most common misconceptions about connected TV is that it is not widely…