Nielsen’s Smart TV Data Agreement with VIZIO’s Inscape Expanded
Nielsen receives the first window of exclusivity to VIZIO’s significantly increased local station coverage and…
Browsing: Connected TV
How Do We Navigate Connected TV in 2022?
During the pandemic, the number of people using streaming services increased dramatically. Streaming services are…
Roku’s Clean Room Debuts for Advertisers Ahead of TV Upfronts
Omnicom Media Group, dentsu, Horizon Media, Icon Media Direct, and Camelot tap first data clean…
Comcast’s Effectv Taps Comscore for Local TV Measurement Currency
The agreement offers Effectv’s advertiser clients choice in their selection of a measurement currency platform.…
VIZIO’s Sustainability Efforts Praised for the Sixth Consecutive Year by Environmental Protection Agency
VIZIO recognized with a Gold Tier Award for its ongoing commitment to environmental responsibility IRVINE,…
The Basics: What is Over-the-Top Television?
Over-the-top (OTT) television is a type of programming that delivers video content over the internet,…
OTT Ad Spending Trends and Top Advertisers Report – United States
Advertisers turn to over-the-top (OTT) streaming platforms like Hulu and Peacock to reach their target…
ExpressVPN and Roku. Can They Co-Exist?
The ideal VPN is one that works across all of your devices. Right? According to…
CTV Engagement: The Use of Data to Drive Creative Refresh and Results
Television ads haven’t always reached the right people with the right creative. This can make…
In Big Pharma, Connected TV Works
In the wake of the pandemic, more and more consumers are turning to streaming instead…