Google’s Analytics 360: What You Need to Know – October 2021
Product line sub-properties, custom user roles, and big caps on dimensions, audiences, and conversion types…
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IAC’s $2.7B Meredith Acquisition Will Create A Digital Publishing Powerhouse, Dotdash Meredith
Meredith Corp., the largest US magazine publisher, has agreed to be acquired by Barry Diller’s…
Are Celebrity Spokespeople Political Now? You Decide.
Typically, brands engage a famous actor, musician or athlete to help sell insurance or tampons.…
TransUnion Pays $3.1B For Marketing Data Giant Neustar, Expanding Diversification
Top U.S. credit bureau TransUnion has acquired ad tech and analytics company Neustar for $3.1…
BODEN Joins PepsiCo to Launch a New Hispanic Business Platform
Hispanic-owned communications firm, BODEN, has landed PepsiCo as a client for its new multi-year platform…
Sarah Paulson and Kumail Nanjiani Star in Saks’ new Fall Campaign
The fall ad for Saks, the preeminent luxury e-commerce platform, features Golden Globe and Emmy…
Breaking News: MRC Board Agrees to suspend Nielsen Accreditation
The MRC board has agreed to suspend Nielsen’s national TV ratings service’s accreditation and remove…
CTV Digital Advertising Shows Unexpected Growth during the Covid-19 Pandemic
Let’s admit it, Covid-19 has been a hard road for all of us. During this…
Pinterest Allows Embedded Pins in Microsoft’s Word and OneNote
Microsoft revealed this week a new interface that allows users of Word and OneNote to…