Technology, Social Media, and Teenagers in 2022
TikTok has become a very popular online destination for American teenagers, while Facebook usage among…
Browsing: Latest News
70% of Consumers Receive Mistargeted Information from Brands at Least Once a Month
Consumer Expectations for the Value Exchange around Data are Not Being Met Redpoint Global, a…
Brands Losing a Record $29 for Each New Customer Acquired
New Research Shows a 222% Increase in Customer Acquisition Costs Puts Renewed Focus on E-Commerce…
Hasbro and New York Times Games Are Bringing Wordle to Life in a New Board Game
Wordle: The Party Game Launches This October And Is Available for Pre-Order Today The word…
Kroger to Support CPG Ad Campaigns Through Partnership with Pacvue
Kroger is expanding retail media options for brands to control on-site product listings through a…
NEW REPORT: Underspending in 50% of Media Plans Endangers Maximum ROI
For marketers, agencies, and publishers, Nielsen’s global ROI Report offers insights and suggestions for boosting media strategies’ returns on…
How to Strategically Connect with Specific Audiences through Social Media
Marketers must develop their social strategy around which generation they are trying to reach. Marketers…
Smartly.io Survey: 82% of Gen Z Consumers Use Social Media to Find New Brands
Smartly.io, the leading social advertising automation platform for creative and performance marketers, recently conducted two…
Snapchat Officially Introduces Snapchat+.
Snapchat has launched its Snapchat+ subscription service, which grants users access to special in-app features,…
Swoop and iHeartMedia Bring Precision Healthcare Audiences to Broadcast Radio
Swoop’s privacy-safe patient segments can now be used by healthcare marketers to plan activation across…