Video Advertising Pioneer Waymark Rolls Out AI Tool to Create Professional-Quality Spots in Seconds
Waymark AI Video Creator shaves 94% of the time to build ads and helps companies…
Browsing: Programmatic
MiQ Launches CookielessIQ, Unlocking Actionable Insights for Cookieless Programmatic Activation
First-ever customer ‘readiness’ scoring offers new, strategic way for advertisers to evaluate and inform cookieless…
Google News: Tracking Cookies In Chrome Delayed Until 2024
In a statement, Google said that it would once more put off replacing third-party cookies,…
High-Value Consumers Now Expect Advanced Video Communications
62% of customers want more video from brands, especially Gen Z and high earners If…
Swoop and iHeartMedia Bring Precision Healthcare Audiences to Broadcast Radio
Swoop’s privacy-safe patient segments can now be used by healthcare marketers to plan activation across…
May 2022 U.S. Podcast Report – Triton Digital
Triton Digital®, the global technology and services provider to the digital audio and podcast industry,…
AdQuick to Offer Analytics Cloud as a Service for OOH Campaigns
With this groundbreaking solution, marketers, agencies, and media owners can now use precise data to…
DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities
Yahoo becomes the exclusive omnichannel DSP for accessing DIRECTV Advertising addressable TV inventory DIRECTV Advertising…
Viant and Adelaide Launch Industry-First Solution Allowing Brands to Harness the Value of Attention Metrics Programatically
Viant Technology Inc. and Adelaide have launched a first-to-market solution that enables advertisers to automate the…
80% of Consumers Say They Made a Purchase After Seeing an OOH Ad in Post-Pandemic Era
OneScreen.ai, a marketplace provider for buying and selling out-of-home (OOH) advertising, has released new research…