Nielsen Deduplicates Audiences Across Leading Streaming and Smart TV Providers
Roku, Hulu, Samsung, VIZIO, and other media buyers and sellers now have access to enhanced,…
Browsing: Programmatic
Audacy’s State of Audio Advertising 2022
Audio has qualities that other platforms lack when keeping customers engaged with your commercials. Consider…
University of California Television Reaches One-Million Subscribers on YouTube
UCTV reaches large, global audience to promote university-level learning opportunities for all SAN DIEGO–(BUSINESS WIRE)–University…
Veritone Navigate Unlocks World’s Largest Repository of Audio and Influencer Metadata
Veritone’s industry-defining Navigate application automates the audio and video influencer buying cycle while providing an…
Global Programmatic Advertising Market to Grow 30.3% by 2027
The programmatic advertising market was valued at USD 136.74 billion (globally) in 2021, according to…
The Future of CTV in Pharma is Highlighted at DeepIntent’s “Innovating with Intent” May Summit
DeepIntent, a healthcare advertising technology firm, sponsored a first-of-its-kind summit for pharma marketers on Thursday,…
Hivestack Launches Research Division Focusing on Programmatic Digital Out-of-Home Advertising for Retail
Hivestack, a programmatic digital out-of-home ad tech company, has launched a new research section to…
TEGNA Stations to Debut New Live, Local and Always On Streaming Apps and Channels
TEGNA Inc. recently announced it will be rolling out new over-the-top (OTT) streaming apps and…
How to Increase Conversions and Engagement with A/B Testing
If there’s one thing mobile apps and websites have in common, there’s always space for…
Roku Unveils a Better TV Advertising Experience at First In-Person NewFront
Roku announces new shoppable ad experiences in OneView, new collaboration with Microsoft, and new Roku…