High-Value Consumers Now Expect Advanced Video Communications
62% of customers want more video from brands, especially Gen Z and high earners If…
Browsing: Programmatic
Swoop and iHeartMedia Bring Precision Healthcare Audiences to Broadcast Radio
Swoop’s privacy-safe patient segments can now be used by healthcare marketers to plan activation across…
May 2022 U.S. Podcast Report – Triton Digital
Triton Digital®, the global technology and services provider to the digital audio and podcast industry,…
AdQuick to Offer Analytics Cloud as a Service for OOH Campaigns
With this groundbreaking solution, marketers, agencies, and media owners can now use precise data to…
DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities
Yahoo becomes the exclusive omnichannel DSP for accessing DIRECTV Advertising addressable TV inventory DIRECTV Advertising…
Viant and Adelaide Launch Industry-First Solution Allowing Brands to Harness the Value of Attention Metrics Programatically
Viant Technology Inc. and Adelaide have launched a first-to-market solution that enables advertisers to automate the…
80% of Consumers Say They Made a Purchase After Seeing an OOH Ad in Post-Pandemic Era
OneScreen.ai, a marketplace provider for buying and selling out-of-home (OOH) advertising, has released new research…
Songclip Announces Strategic Partnership With the NMPA to Bring Music Licensing and Compliance to the App Marketplace
Songclip, the world’s only patented music clip company, has announced a strategic partnership with The…
Cadent Aperture Enables Addressable Linear and CTV Programmatic Guaranteed Bidding
Cadent, an independent platform for advanced TV advertising, recently announced a new feature within Cadent…
New MiQ Research Exposes Increasing Risks for Political Campaigns Still Reliant on Linear TV
Political advertisers missed 25-40% of potential voters using primarily linear strategies during the 2020-2021 election…