Basketball Legend Kareem Abdul-Jabbar Joins No Time to Wait Campaign to Raise Awareness of Atrial Fibrillation (AFib) and its Symptoms
Approximately 9.5 million people in the U.S. are projected to have AFib in 2023, with…
Browsing: Programmatic
Joint Study Reveals How to Make the Most Effective Audio Ads
Veritonic, the industry’s comprehensive audio research and analytics platform, has announced a groundbreaking audio study…
Analysis of Netflix Ad-Supported Subscribers Reveals Extremely Limited Reach Compared to Local Broadcast Linear Audiences
TVB (www.tvb.org), the trade association of America’s local broadcast television industry, has issued this statement…
Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video
As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV…
Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization
Marin Software today announced a new integration with Yahoo to enable enhanced campaign buying and…
Triton Digital Releases Rankings for the Top Digital Audio Properties for December 2022
Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast…
Triton Digital Releases the December 2022 U.S. Podcast Ranker
Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast…
Triton Digital Releases the November 2022 U.S. Podcast Ranker
Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast…
New Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising
Research, in partnership with MediaScience, also reveals that the lean-back TV environment cultivates 1.3x greater…
Vistar Media and Place Exchange Enable Mediation for Digital Out-of-Home
Market leaders partner to enable unified auctions and streamlined programmatic access for media owners Two…