
Innovid and Davis Elen Advertising Demonstrate Cross-Device Effectiveness Through Collaboration with Samsung and LG
Advertising Agency News This Week – March 27, 2023 The expanded InnovidXP collaboration measures frequency,…
Advertising Agency News This Week – March 27, 2023 The expanded InnovidXP collaboration measures frequency,…
The breakthrough study concludes that cinema is the number one media platform for consumers’ attention…
As of April 6th, YouTube will no longer allow overlay ads. The action was taken…
TVB (www.tvb.org), the trade association of America’s local broadcast television industry, has issued this statement…
As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV…
Over-the-top (OTT) television is a type of programming that delivers video content over the internet,…
Ad Exchanger reports that Nielsen’s MRC certification is in peril and may be removed soon.…