Video Advertising Pioneer Waymark Rolls Out AI Tool to Create Professional-Quality Spots in Seconds
Waymark AI Video Creator shaves 94% of the time to build ads and helps companies…
Browsing: Video
High-Value Consumers Now Expect Advanced Video Communications
62% of customers want more video from brands, especially Gen Z and high earners If…
A Marketer’s Complete Guide to Over-the-Top (OTT) Advertising in 2022
The new normal is for content to be streamed via the internet. Advertisers must respond…
New Conviva Data Shows Double Digit Streaming Growth Worldwide; Smart TVs Growing Rapidly as Streaming Moves to Overtake Linear on the Big Screen
Q1 2022 State of Streaming Report Details Quality Gains & Challenges, Continued Growth of Smart…
University of California Television Reaches One-Million Subscribers on YouTube
UCTV reaches large, global audience to promote university-level learning opportunities for all SAN DIEGO–(BUSINESS WIRE)–University…
Comcast’s Effectv Taps Comscore for Local TV Measurement Currency
The agreement offers Effectv’s advertiser clients choice in their selection of a measurement currency platform.…
The Basics: What is Over-the-Top Television?
Over-the-top (OTT) television is a type of programming that delivers video content over the internet,…
Programmatic Video Advertising in the US
According to eMarketer, video will account for more than half of all programmatic digital display…
Nielsen’s woes could pave the way for future TV measurement methodologies
Ad Exchanger reports that Nielsen’s MRC certification is in peril and may be removed soon.…