
Innovid and Davis Elen Advertising Demonstrate Cross-Device Effectiveness Through Collaboration with Samsung and LG
Advertising Agency News This Week – March 27, 2023 The expanded InnovidXP collaboration measures frequency,…
Advertising Agency News This Week – March 27, 2023 The expanded InnovidXP collaboration measures frequency,…
The breakthrough study concludes that cinema is the number one media platform for consumers’ attention…
As of April 6th, YouTube will no longer allow overlay ads. The action was taken…
TVB (www.tvb.org), the trade association of America’s local broadcast television industry, has issued this statement…
As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV…
Research, in partnership with MediaScience, also reveals that the lean-back TV environment cultivates 1.3x greater…
VideoAmp, an advertising measurement and optimization platform, has released “Second-by-Second Ads Viewership” as a new…
Waymark AI Video Creator shaves 94% of the time to build ads and helps companies…
62% of customers want more video from brands, especially Gen Z and high earners If…
The new normal is for content to be streamed via the internet. Advertisers must respond…