Innovid and Davis Elen Advertising Demonstrate Cross-Device Effectiveness Through Collaboration with Samsung and LG
Advertising Agency News This Week – March 27, 2023 The expanded InnovidXP collaboration measures frequency,…
Browsing: Video
National CineMedia Releases Cinema Attention Measurement Study
The breakthrough study concludes that cinema is the number one media platform for consumers’ attention…
YouTube overlay ads are going away
As of April 6th, YouTube will no longer allow overlay ads. The action was taken…
Analysis of Netflix Ad-Supported Subscribers Reveals Extremely Limited Reach Compared to Local Broadcast Linear Audiences
TVB (www.tvb.org), the trade association of America’s local broadcast television industry, has issued this statement…
Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video
As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV…
The Basics: What is Over-the-Top Television?
Over-the-top (OTT) television is a type of programming that delivers video content over the internet,…
Nielsen’s woes could pave the way for future TV measurement methodologies
Ad Exchanger reports that Nielsen’s MRC certification is in peril and may be removed soon.…