
New Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising
Research, in partnership with MediaScience, also reveals that the lean-back TV environment cultivates 1.3x greater…
Research, in partnership with MediaScience, also reveals that the lean-back TV environment cultivates 1.3x greater…
VideoAmp, an advertising measurement and optimization platform, has released “Second-by-Second Ads Viewership” as a new…
Waymark AI Video Creator shaves 94% of the time to build ads and helps companies…
62% of customers want more video from brands, especially Gen Z and high earners If…
The new normal is for content to be streamed via the internet. Advertisers must respond…
Q1 2022 State of Streaming Report Details Quality Gains & Challenges, Continued Growth of Smart…
UCTV reaches large, global audience to promote university-level learning opportunities for all SAN DIEGO–(BUSINESS WIRE)–University…
The agreement offers Effectv’s advertiser clients choice in their selection of a measurement currency platform.…
Over-the-top (OTT) television is a type of programming that delivers video content over the internet,…
According to eMarketer, video will account for more than half of all programmatic digital display…