Browsing: Resources
Technology, Social Media, and Teenagers in 2022
TikTok has become a very popular online destination for American teenagers, while Facebook usage among…
Brands Losing a Record $29 for Each New Customer Acquired
New Research Shows a 222% Increase in Customer Acquisition Costs Puts Renewed Focus on E-Commerce…
Most Companies Struggle to be Relevant to Their Customers
Report identifies a “crisis of relevance” as consumers want companies to respond faster to meet…
New Research Explores How DTC Ecommerce Brands Measure Performance and Optimize Ad Spend
The majority of marketers still rely on flawed attribution methods and struggle to connect advertising…
High-Value Consumers Now Expect Advanced Video Communications
62% of customers want more video from brands, especially Gen Z and high earners If…
The Importance of Storytelling in B2B Marketing
The language of emotion is narrative. When you tell a tale, you invite your audience…
5 Ways to Improve Your Company’s Digital Marketing Strategy
Did you know? Google receives 28 million queries every hour, or 5.6 billion daily searches. However, the…
Kroger to Support CPG Ad Campaigns Through Partnership with Pacvue
Kroger is expanding retail media options for brands to control on-site product listings through a…
Verint Survey Shows Gen Z’s Growing Preference for Digital-First Shopping and the Vital Importance of Digital Experience
Digital Experience – Second Only to Price – is the Biggest Driver of Customer Satisfaction…
What to Expect when Working with a Marketing Agency
When working with a marketing agency, it is essential to understand their services. Most marketing…