Browsing: Resources
Will Contextual Take over Behavioral Targeting as the “Cookie Crumbles”?
Based on a recent study conducted by Advertiser Perceptions for publisher, MediaPost, within a year,…
Google’s Analytics 360: What You Need to Know – October 2021
Product line sub-properties, custom user roles, and big caps on dimensions, audiences, and conversion types…
Trends in Content Marketing for 2022
Marketing trends change constantly, so staying on top of what your customers want is key.…
Are Creative Agencies Better Than using In-House Talent?
Many organizations choose to outsource some or all of their marketing activities to virtual…
Strengthen your Brand Positioning with these 7 Steps
Any successful organization will tell you that branding is essential to its success. A strong…
Making a Difference: Consumer Attitudes – Invest in Audience Values
If there’s one thing this past year has taught us, it’s that priorities are fluid.…
Steps to a More Inclusive Media Procurement and Planning Process
While many firms now create products and services for all customers, their brand marketing does…
Advertiser Perceptions Cookieless Future Report: An Overview of Industry Evolution
According to Advertiser Perceptions newest Cookieless Future Report, publishers and advertisers were enthusiastic and unprepared…
Report: Airbus Could Replace In-Flight Print Magazine With Digital
According to Gizmodo, Airbus may be ditching SkyMall, the in-flight magazine, in favor of a…
Heineken USA builds 1-on-1 Relationship with Customers via BlueConic CDP
Although the demise of third-party data has been a hot topic for many years, the…