Audacy’s State of Audio Advertising 2022
Audio has qualities that other platforms lack when keeping customers engaged with your commercials. Consider…
Browsing: Data
Total Expert Helps Financial Institutions Win Purchase Market with Powerful Integrations and Consumer Insights to Drive and Capture Leads
Platform upgrades and partnerships will build stronger connections to data, enhance lending teams’ ability to…
ON24 Platform Innovations Deliver More Engagement, First-Party Data, and Personalization
Customers have additional ways to enhance audience experiences and capture greater insights to drive sales…
Not All Ad Frequency is Created Equal
NCSolutions (NCS) has released new research to help marketers differentiate and quantify the sales boost…
Adverity Launches on Google Cloud Marketplace
NEW YORK & LONDON–(BUSINESS WIRE)–Adverity, a leading data and analytics platform for marketing, sales and…
How to Increase Conversions and Engagement with A/B Testing
If there’s one thing mobile apps and websites have in common, there’s always space for…
Three Ways to Combine Human Intellect and Technology to Maximize Automation’s Potential
It’s no secret that automation plays an increasingly important role in media buying. While investing…
Measured Secures $21M to Solve Attribution for Advertisers
Incrementality Experiments on $4.14B in Ad Spend Show 40% of Media Does Not Contribute to…
Veritonic Launches Audio-First Attribution Solution to Measure Ad Performance Across Apps, Hosting Platforms, and Listening Devices
Attribution helps brands quantify the impact of audio ads, as the latest component of Veritonic’s…
90% of businesses aren’t ready for the CCPA, and 95% aren’t ready for the GDPR, according to new research by CYTRIO
CYTRIO’s data privacy research shows non-compliance with the CCPA from Q4 2021 to Q1 2022,…