Most Companies Struggle to be Relevant to Their Customers
Report identifies a “crisis of relevance” as consumers want companies to respond faster to meet…
Browsing: Data
New Research Explores How DTC Ecommerce Brands Measure Performance and Optimize Ad Spend
The majority of marketers still rely on flawed attribution methods and struggle to connect advertising…
Ways to Use Data-Driven Marketing In Your Content Strategy
As long as companies continue to use content marketing to its fullest potential to build…
NEW REPORT: Underspending in 50% of Media Plans Endangers Maximum ROI
For marketers, agencies, and publishers, Nielsen’s global ROI Report offers insights and suggestions for boosting media strategies’ returns on…
NEW REPORT: U.S. Time Spent with Connected Devices – June 2022
In June, 2022, eMarketer released a new report titled: “U.S. Time Spent with Connected Devices”…
Published: Nielsen’s 2022 Global Annual Marketing Report
Nielsen recently released their 2022 Global Annual Marketing Report. To access this year’s report, visit…
Smartly.io Survey: 82% of Gen Z Consumers Use Social Media to Find New Brands
Smartly.io, the leading social advertising automation platform for creative and performance marketers, recently conducted two…
VideoAmp to Integrate Cross-Platform Measurement as Currency Into Mediaocean Workflow
VideoAmp to integrate cross-platform measurement data as currency for billing within Mediaocean’s Spectra and Prisma…
May 2022 U.S. Podcast Report – Triton Digital
Triton Digital®, the global technology and services provider to the digital audio and podcast industry,…
Global In-Game Advertising Market Estimated to Reach $17.6 Million in the 2022-2030 Timeframe
In-game advertising is anticipated to generate $17.6 million in revenue globally by 2030, expanding at…