DATA AND THE CONSUMER JOURNEY
88% of Consumers Are Seeking Text Messaging Conversations with Brands
Data | Marketing Trends Global survey results from 8,000 consumers show that people will share…
Browsing: Data
Study Finds Consumers’ Data Privacy Concerns Don’t Reflect Their Actions
“The Data Privacy Paradox” reveals what makes people comfortable or hesitant to share their data…
Semrush Acquires Traffic Think Tank to Bolster Semrush Academy
Semrush, a leading online visibility management SaaS platform, today announces the acquisition of Traffic Think…
DV Media Quality Measurement Available to Netflix Advertisers
Brands can now benefit from DV’s industry-leading fraud and viewability measurement across Netflix’s premium video…
DoubleVerify Launches DV Campaign Automator™ To Streamline The Entire Trafficking Workflow in Google Campaign Manager 360
With this release, advertisers will be able to improve operational efficiency and devote more time…
What is Attribution and Why Does it Really Matter?
As marketers, it is crucial to think about marketing attribution to determine what is and…
Cox Automotive Teams with Roku to Measure how TV Streaming Impacts the Consumer Automotive Journey
New partnership seeks to make leading automotive dataset available for marketers to connect ad exposure…
Triton Digital Releases the January 2023 U.S. Podcast Ranker
Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast…
Joint Study Reveals How to Make the Most Effective Audio Ads
Veritonic, the industry’s comprehensive audio research and analytics platform, has announced a groundbreaking audio study…
Triton Digital Releases the December 2022 U.S. Podcast Ranker
Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast…