High-Value Consumers Now Expect Advanced Video Communications
62% of customers want more video from brands, especially Gen Z and high earners If…
Browsing: Marketing Trends
The Importance of Storytelling in B2B Marketing
The language of emotion is narrative. When you tell a tale, you invite your audience…
5 Ways to Improve Your Company’s Digital Marketing Strategy
Did you know? Google receives 28 million queries every hour, or 5.6 billion daily searches. However, the…
What to Expect when Working with a Marketing Agency
When working with a marketing agency, it is essential to understand their services. Most marketing…
Ways to Use Data-Driven Marketing In Your Content Strategy
As long as companies continue to use content marketing to its fullest potential to build…
How to Strategically Connect with Specific Audiences through Social Media
Marketers must develop their social strategy around which generation they are trying to reach. Marketers…
Participants from Generation Z at VidCon discuss TikTok, YouTube, Instagram, TV, and Streaming
According to Digiday, professionals in the media and advertising sectors enjoy chatting about young audiences…
Groupon is Streamlining Its Technology Platform and Embracing Automation
Groupon, the trusted marketplace where consumers buy services and experiences that make life more interesting…
80% of Consumers Say They Made a Purchase After Seeing an OOH Ad in Post-Pandemic Era
OneScreen.ai, a marketplace provider for buying and selling out-of-home (OOH) advertising, has released new research…
New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming
The newly unveiled, yearly Comcast Advertising Report recommends that advertisers allocate 20-30% of their premium…