Viamedia Innovates Parity ADS Platform™ for Simultaneous Linear and CTV Advertising
New Transitional Platform Paves the Way for Buyers and Sellers Migrating to a Full Dynamic…
Browsing: Marketing Trends
Three Ways to Combine Human Intellect and Technology to Maximize Automation’s Potential
It’s no secret that automation plays an increasingly important role in media buying. While investing…
What Humanizes Business Experiences? A Look at B2B Interactions
Researchers at the University of Florida conducted a study. What they found was that the…
Connected TV vs. Linear TV – A Marketers Guide to the Basics
One of the most common misconceptions about connected TV is that it is not widely…
Need to Take a Stand? Follow These Five Rules
Silence isn’t nearly as effective as it once was. Speaking up in the wrong way…
More than 1/4 of Digital Audio Ad Spending will be on Podcasts
According to eMarketer, US podcast advertising revenue will exceed $2 billion next year and $3…
Startup Investment Platform Titan Targets OOH to Heighten Brand Awareness
The app for investing in startups, Titan, aims to make a name for itself in…
2022 Social Outlook: More Than 5% of Worldwide Digital Ad Spending Will Go to TikTok and Douyin
This year, TikTok and Douyin will account for greater than 5% of worldwide digital ad…
Update on Google Analytics (GA4) – March 2022
Hello, Digital Report Readers! If you haven’t heard this yet, Google encourages all web properties…
Creating Personalized Content in Three Different Ways
There has been a lot of chaos in the last few years, which made it…