Ideas to Get Through 2022: A Playbook for Marketers and Agencies
The opening weeks of 2022 have brought an uncomfortable déjà vu. Major events are postponed,…
Browsing: Marketing Trends
Marketing Stunts: What Not to Do
Marketing stunts can get a lot of attention in the media, but if they aren’t…
Key Reasons Why to Use an Influencer in your Social Media Marketing Efforts
There are many reasons why an influencer is critical to your social media efforts. An…
Will Contextual Take over Behavioral Targeting as the “Cookie Crumbles”?
Based on a recent study conducted by Advertiser Perceptions for publisher, MediaPost, within a year,…
Trends in Content Marketing for 2022
Marketing trends change constantly, so staying on top of what your customers want is key.…
Are Creative Agencies Better Than using In-House Talent?
Many organizations choose to outsource some or all of their marketing activities to virtual…
Strengthen your Brand Positioning with these 7 Steps
Any successful organization will tell you that branding is essential to its success. A strong…
Making a Difference: Consumer Attitudes – Invest in Audience Values
If there’s one thing this past year has taught us, it’s that priorities are fluid.…
Steps to a More Inclusive Media Procurement and Planning Process
While many firms now create products and services for all customers, their brand marketing does…
Advertiser Perceptions Cookieless Future Report: An Overview of Industry Evolution
According to Advertiser Perceptions newest Cookieless Future Report, publishers and advertisers were enthusiastic and unprepared…