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NEW REPORT: Underspending in 50% of Media Plans Endangers Maximum ROI
For marketers, agencies, and publishers, Nielsen’s global ROI Report offers insights and suggestions for boosting media strategies’ returns on…
NEW REPORT: U.S. Time Spent with Connected Devices – June 2022
In June, 2022, eMarketer released a new report titled: “U.S. Time Spent with Connected Devices”…
Published: Nielsen’s 2022 Global Annual Marketing Report
Nielsen recently released their 2022 Global Annual Marketing Report. To access this year’s report, visit…
How to Strategically Connect with Specific Audiences through Social Media
Marketers must develop their social strategy around which generation they are trying to reach. Marketers…
Smartly.io Survey: 82% of Gen Z Consumers Use Social Media to Find New Brands
Smartly.io, the leading social advertising automation platform for creative and performance marketers, recently conducted two…
VideoAmp to Integrate Cross-Platform Measurement as Currency Into Mediaocean Workflow
VideoAmp to integrate cross-platform measurement data as currency for billing within Mediaocean’s Spectra and Prisma…
Participants from Generation Z at VidCon discuss TikTok, YouTube, Instagram, TV, and Streaming
According to Digiday, professionals in the media and advertising sectors enjoy chatting about young audiences…
May 2022 U.S. Podcast Report – Triton Digital
Triton Digital®, the global technology and services provider to the digital audio and podcast industry,…
Consumers Desire to Connect with Brands
Does connecting with a consumer matter? Well, according to research, it does. The way consumers…
Walmart Connect Announces Strategic Partnership with Omnicom Media Group
Walmart Connect, the closed-loop omnichannel media business of America’s largest retailer, has announced a strategic…