Visualize Your Google Ads Competition: Better Auction Insight Reports | Web Talent Marketing
In late 2020, Google Ads expanded the Report Editor to improve Auction Insight visualizations and…
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Do You Need A Voice Search Marketing Strategy For PPC?
Voice searches have been growing in volume (excuse the pun) with the popularity of voice…
Why You Need To Be Using Google Ads Bid Automation
Bid automation is one of the top debated topics in the digital marketing industry. It’s…
Top Pay-Per-Click Strategies
First of all, what is pay-per-click marketing? It is a way of using search engine…
Empirical Economics with R (Part C): Difference-in-Differences and Search Engine Marketing | R-bloggers
[This article was first published on Economics and R – R posts, and kindly contributed…
The ABC’s of Google Ads Mistakes, Part 2: Broad Keywords
The first time you open up the Google Ads console, you might be left thinking…
6 Ways To Lower Your CPC in Google Ads
Whatever you’re spending on Google Ads, I’ll bet your weekly budget that you’d like to…
Search Engine Marketing Guide for Hoteliers
Today’s digital consumer is constantly connected. Consumers spend an average of 6 hours and 42…
What is the Difference Between Bing and Google Ads?
In a recent post, I outlined some of the questions you to ask your digital…
2021 Search marketing: The year of automation – Search Engine Watch
30-second summary: Pull up your phone and search for any good or service, what do…