Global Social Media Ad Spend Jumps 19% Year-over-Year
New Emplifi study reveals the latest social media marketing trends and metrics across brands, industries,…
Browsing: Social
Technology, Social Media, and Teenagers in 2022
TikTok has become a very popular online destination for American teenagers, while Facebook usage among…
Instagram and TikTok Users are More Engaged with Native Video Ads
Advertisers may ask which of the two leading platforms for short-form video, Instagram or TikTok, works better for…
How to Strategically Connect with Specific Audiences through Social Media
Marketers must develop their social strategy around which generation they are trying to reach. Marketers…
Smartly.io Survey: 82% of Gen Z Consumers Use Social Media to Find New Brands
Smartly.io, the leading social advertising automation platform for creative and performance marketers, recently conducted two…
Snapchat Officially Introduces Snapchat+.
Snapchat has launched its Snapchat+ subscription service, which grants users access to special in-app features,…
TikTok Available on VIZIO Smart TVs
VIZIO has announced that TikTok TV is now available on VIZIO Smart TVs. This integration…
Participants from Generation Z at VidCon discuss TikTok, YouTube, Instagram, TV, and Streaming
According to Digiday, professionals in the media and advertising sectors enjoy chatting about young audiences…
Twitter Plans to Expand into Long-Form Content
Twitter is getting ready to roll out a new feature that would permit the direct…
Airlines Are Second-Most Responsive Industry on Social Media, Yet 76% of Customer Questions and Complaints Go Unanswered
With summer air travel expected to soar, airlines are embracing social media as a customer…