DoubleVerify to Acquire Meetrics, an EMEA-based Ad Verification Company

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DoubleVerify, a lead software platform for digital media measurement, data, and analytics, said today that it had reached a deal to buy Meetrics GmbH, a prominent European ad verification firm in Berlin. Meetrics’ sales, product, and engineering teams will continue to work out of offices throughout EMEA, bolstering and extending the region’s DV commercial activities. 

Meetrics was started in Berlin in 2008 and has since grown to become a prominent European ad verification company, providing full media quality measurement and solutions in viewability, fraud, brand safety, and suitability. Meetrics is the only European company with certified ad verification measurement partnerships with traditional “walled gardens” such as Google and Facebook. Furthermore, the Media Rating Council has validated the company’s leading solutions, demonstrating the quality of its technology and the usefulness of its goods. Meetrics now has more than 80 customers in 23 European countries.

DoubleVerify is a premier software platform for measuring and analyzing digital media. Our objective is to strengthen, secure, and protect the digital advertising ecosystem, ensuring a fair value exchange between purchasers and providers of digital media. Hundreds of Fortune 500 companies use DV’s unbiased data and analytics to improve campaign quality and effectiveness and maximize the return on their ad investments worldwide.

Since 2008, Meetrics has been a European leader in online ad verification, helping to make the digital economy more transparent and effective. Viewability, brand safety/suitability, audience verification, and fraud prevention are all included in the company’s media quality measurement and solutions. The Media Rating Council (MRC) initially approved Meetrics for Sophisticated Invalid Traffic Detection (SIVT) across desktop and mobile web, as well as in-app viewability evaluation for video and display settings. Google and Facebook use the company as a global measuring partner. Meetrics helps leading businesses improve the efficiency and efficacy of their digital marketing.

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Barb has worked within the digital advertising and marketing space for over 20 years. Over the years, she found it difficult to find information on the simplest of subjects tied to the digital marketing space, so she decided to embark on a journey to create a space that others may appreciate.

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