A website may have the best content on the planet but fail to rank well if it’s not optimized to be discovered. Search engines discover content primarily through entity search. Eliminate ambiguous language in your content. Engage searcher interests in context.
Context will help search engines better understand your content and connect it to relevant entities. Using Schema data, marketers can create metadata that gives search engines a clearer picture of their organizations. Entities help identify gaps in intent and topics. Many tools show additional topics to cover in written content, but filling the schema gap often requires further analysis. Marketers should focus on finding these gaps and reoptimizing their content based on the data.
Read more: Why entity search is necessary for SEO success on Search Engine Land
