TV broadcaster leverages Comscore as an alternative currency for local television buying
Comscore, Inc., a trusted partner for planning, transacting, and evaluating media, recently announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint.
“Over the last six years, the number of reportable Comscore households across FOX Television Station’s markets have grown by 84% to 13.6 MM homes,” said Tom Fleming, SVP of Station Sales, FOX Television Stations. “By partnering with Comscore for local TV measurement, FTS can now use significantly larger data sets and even more precision to ensure that linear advertisers are strategically paired with their consumers.”
Powered by Comscore Advanced Audiences™, Comscore local TV solution combines real-world TV viewership information with advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access relevant metrics and transact with confidence.
“Because local television audiences have more choices than ever, measurement must evolve to include larger data sets,“ said Chad Roscher, Vice President, Research, Fox Television Stations. “As such, FOX Television Stations is excited to partner with Comscore for local TV measurement, which incorporates millions of data points from key video providers.”
“Comscore has a long history of innovating the way media is bought and sold, and we are proud to partner with FTS to bring increased value to their expansive footprint,” said Carol Hinnant, Chief Revenue Officer, Comscore. “FTS is getting ahead of the pack to ensure their advertisers have access to the most advanced offerings that local TV can provide.”
To learn more about Comscore’s local TV currency, please visit: https://www.comscore.com/Products/Television/Local-TV-Measurement
About Fox Television Stations
The FOX Television Stations owns and operates 29 full power broadcast television stations in the U.S. These include stations located in nine of the top ten largest designated market areas (DMAs), and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). Of these stations, 17 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce nearly 1,000 hours of local news every week. These stations leverage viewer, distributor and advertiser demand for the FOX Network’s national content.