Gamification is a marketing trend that isn’t going away anytime soon. According to Heinz brand research, the activity is multi-generational: 42 percent of Twitch users aged 18 and above are parents. Heinz recently entered the gaming world through a collaboration with Activision that revealed “secret areas” on Call of Duty, Warzone Pacific’s newly launched Caldera map where players seek protection, gain an advantage, and, most importantly, eat a snack—all without disrupting gameplay.
Visit this link to read more about this partnership between Call of Duty and Heinz.
