Gaming and Snacking Coming Together in Real-Time: How Heinz is Reaching This Demographic

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Gamification is a marketing trend that isn’t going away anytime soon. According to Heinz brand research, the activity is multi-generational: 42 percent of Twitch users aged 18 and above are parents. Heinz recently entered the gaming world through a collaboration with Activision that revealed “secret areas” on Call of Duty, Warzone Pacific’s newly launched Caldera map where players seek protection, gain an advantage, and, most importantly, eat a snack—all without disrupting gameplay.

Visit this link to read more about this partnership between Call of Duty and Heinz.

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Barb has worked within the digital advertising and marketing space for over 20 years. Over the years, she found it difficult to find information on the simplest of subjects tied to the digital marketing space, so she decided to embark on a journey to create a space that others may appreciate.

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