In-game advertising is anticipated to generate $17.6 million in revenue globally by 2030, expanding at a CAGR of 11.0% from 2022 to 2030, according to a recent analysis by Research Dive.
Market Dynamics for In-Game Advertising:
The leading growth drivers of the in-game advertising market are anticipated to be strategic alliances between the major industry participants in the form of mergers and acquisitions and joint ventures. Additionally, the market is expected to increase throughout the forecast period due to the rising utilization of social media platforms.
Throughout the analysis period, it is predicted that the market for mobile gaming will experience tremendous growth. Additionally, it is anticipated that the market would offer various investment opportunities due to the growing number of smartphone users globally.
However, the incompatibility of the devices with some games may limit the in-game advertising market’s capacity to expand.
Impact of Covid-19 on the Market for In-Game Advertising:
Numerous companies and sectors have suffered as a result of the Covid-19 epidemic. This is a result of the global lockdowns implemented by government agencies to stop the virus’s spread. However, other markets, like the one for in-game advertising, have benefited from the pandemic’s unique conditions. The lockdowns brought on by the epidemic have significantly increased demand in the digital entertainment sector, which includes in-game advertising. People have been forced to stay at home due to the essential nature of these lockdowns, which has caused them to use mobile gaming applications and contributed to this sector’s expansion.
Market segments for in-game advertisements:
Based on type, device type, and regional analysis, the report classified the market into a few groups.
By type, the in-game advertising market’s static advertisements sub-segment is anticipated to hold the most significant market share and generate $8,033.2 million in revenue by 2030. The static advertisements sub-segment is expected to grow significantly during the forecast period as software developers increasingly rely on static ads to market their games.
The smartphone/tablet sub-segment is expected to develop at the fastest rate, with the highest CAGR of 11.9 percent among all device types.
The sub-segment is anticipated to develop throughout the projected period as demand for mobile gaming and social media platforms rises along with global internet penetration.
According to a geographical study, the North American in-game advertising market is expected to have the largest market share and generate $5,731.3 million in revenue by 2030. The region’s market is anticipated to increase due to significant investments in the advertising sector and rising internet usage across the continent.