GODIVA Launches Global Marketing Campaign to Expand The Iconic Brand


GODIVA has launched “GODIVA is Chocolate”, a global marketing campaign that celebrates the brand’s expansion beyond its strong and storied gifting roots, allowing it to become a more dynamic and accessible brand. The iconic and cherished brand is renowned for the finest possible quality in both premium products, ingredients, and characteristic packaging, with nearly 100 years of history and a strong Belgian past. GODIVA continues to adapt by listening to customers and expanding its retail footprint to become an upgraded everyday pleasure for everyone – and this new campaign is an important element of that strategy. Read more here.


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Barb has worked within the digital advertising and marketing space for over 20 years. Over the years, she found it difficult to find information on the simplest of subjects tied to the digital marketing space, so she decided to embark on a journey to create a space that others may appreciate.

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