GODIVA has launched “GODIVA is Chocolate”, a global marketing campaign that celebrates the brand’s expansion beyond its strong and storied gifting roots, allowing it to become a more dynamic and accessible brand. The iconic and cherished brand is renowned for the finest possible quality in both premium products, ingredients, and characteristic packaging, with nearly 100 years of history and a strong Belgian past. GODIVA continues to adapt by listening to customers and expanding its retail footprint to become an upgraded everyday pleasure for everyone – and this new campaign is an important element of that strategy. Read more here.
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