With the implementation of this new teen advertising policy, Google will be able to turn off ad personalization and disallow the serving of ads within sensitive and creative categories. The safeguards, in addition to those already implemented in Europe and Australia, will apply to Google accounts of individuals over the digital age of consent but under 18.
Depersonalization will occur across all Google products, and creative ad screening/filtering will be implemented in Ad Manager, AdSense, and AdMob. These policies will be enforced by Google starting on August 15, 2022.
Previous child-directed rules’ provisions, such as the Children’s Online Privacy Protection Act (COPPA), the Age Appropriate Design Code (AADC), and the Australia Online Safety Act (AU OSA), will continue to apply where appropriate. Google recommends that all advertisers read the following policy to learn about the ad categories that may be restricted.