How to Establish a Long-Term SEO Plan for Growth


Every day, nearly 3.5 billion Google searches are performed. Research indicates that 84% of individuals use Google at least three times each day and that more than 50% of product-related searches begin with Google. 

The idea of digital transformation has been around for years, but it has recently taken on a new meaning. Customers’ first and lasting impression of a brand frequently starts with their website.

The following are some strategic activities marketers should consider to enhance their online assets for search.

Educate your employees and superiors on the importance of SEO.

A company’s website is a shared responsibility. It is essential to educate yourself, your leadership, your board, and your company on organic KPIs as business-wide objectives. 

Website performance should not be an SEO metric but rather a business metric. Marketers can use case studies from respected businesses to support search prioritization, in addition to sharing Google’s communication on the topic. 

Today, many CEOs and their technologies generate data and insights which are, unfortunately, rarely utilized. This is because SEO is not viewed as a commercial necessity.  The more various team members participate in SEO, the greater the impact. Each department’s members will have more opportunities to increase an internet presence the more they participate, which in the long run, will help SEO.

To gain a competitive advantage, businesses must build organizational-wide search operations systems and procedures that connect a variety of views and search activities.  This will not only help with SEO, but it will also help the company to spread knowledge and build areas of the site that may have not existed in the past.

Brands can achieve long-term success in the search-first digital ecosystem by optimizing internal processes, teams, and technologies around organic search.

SEO is a broad marketing term that includes content marketing, user experience strategy, technical research, and more. SEO tools let marketers gain new insights. They can do rank-checking, advanced keyword research, competitor research, and backlink research. Furthermore, enterprise-level platforms provide thorough auditing and monitoring of page performance, making it easier to pinpoint problem areas.

In conclusion, it’s important that marketers utilize their entire team to help build out their site to enhance their SEO.  Incorporating all facets of an organization in making sure that their site stays current is important not only to keep content fresh and updated, but to further SEO.


About Author

Barb Rogers

Barb has worked within the digital advertising and marketing space for over 20 years. Over the years, she found it difficult to find information on the simplest of subjects tied to the digital marketing space, so she decided to embark on a journey to create a space that others may appreciate.

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