Enhancement to IAS Signal to Include Total Visibility™ Dashboard
Marketers will have access to Total Visibility™ and individualized help from the IAS Outcomes team, allowing advertisers to understand the full financial effect of their media quality and drive marketing outcomes.
IAS is aware that advertisers value supply chain knowledge. Total Visibility™ is now integrated with Xandr, Beeswax (now part of FreeWheel), and Bidtellect. IAS is also supporting more integrations with MediaMath, Viant, and Adform in 2022.
IAS’s QPO solution, Total Visibility™, helps buyers detect supply path inefficiencies, whereby marketers can optimize based on the most efficient and high-quality paths while campaigns are active.
- Check media quality for Brand Safety, IVT, and Viewability.
- Quantify media costs and understand the financial impact of blocked advertisements and quality inventory.
- Optimize media efficiency for premium performance and pricing.
Total Visibility™ improves advertisers’ programmatic campaign success by reallocating money to higher quality channels.