LinkedIn Organic Reach. Ways to Increase Engagement in 2021.


Do you want your LinkedIn content to be seen by more people? Have you used the Boost function yet?

In this post, you’ll learn how to find the most valuable organic content on your LinkedIn company profile and how to improve it step-by-step.


The Importance of Organic Content on LinkedIn

A lot of marketers are hopping on the LinkedIn bandwagon. It’s a terrific way to attract high-quality traffic to your website, with around 756 million users.

Organic content is content that appears naturally on a page rather than as a sponsored advertisement. It’s the non-paid content that shows up in someone’s LinkedIn feed without them having to look for it. Instead, the platform serves up material based on the user’s activities and interests. To put it another way, they’re only seeing what’s important to them.

While promoted LinkedIn posts have their place, users tend to prefer organic content for a variety of reasons:

Organic content is extremely vital when it comes to marketing and promoting a small business. However, building a quality audience for a small business is more complicated than huge companies with search-optimized websites.

The Boost tool on LinkedIn can help with this.

Consider boosting an organic article on your LinkedIn page if you notice it’s starting to get a lot of attention. These can be insightful blog entries and educational website links and encourage your readers to “learn” or “read” more.

Personal profiles do not have access to the Boost feature.

Are you ready to begin promoting your own organic posts? Here’s how to make the most of LinkedIn’s Boost function to increase the visibility of your best-performing organic content.


#1: Select an organic LinkedIn post to boost.

Choose an organic article that is already working well if you want to enhance a post on LinkedIn. You’ll find that the most popular postings are frequently those that:

So, how do you choose the ideal post? One of the first things you should do is look at your LinkedIn page’s metrics. If your LinkedIn page has been active for some time, click the Analytics tab towards the top to access your analytics.

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You may view information about your visitors, followers, updates (your posting activity), and employee advocacy on this page. To see how well each of your posts performs, go to the Update Engagement area at the bottom.

If your page is relatively young, you may navigate through your posting activity and select a post with a high amount of impressions and engagement (likes and comments). When you’ve identified a post you think is worth boosting, click Show Stats at the bottom of the post to see the post’s analytics.

After that, you’ll see a complete breakdown of the activity on the post.

Analyzing the metrics for your post can give you a decent picture of how your audience is responding to your material. Choose a post with a high number of impressions and a high percentage of engagement.


#2: Promote a LinkedIn Page Post That Isn’t Paid

Open the LinkedIn post you want to boost and click the Boost button in the upper right-hand corner.

This will take you to the campaign page, where you can choose your objective, target your audience, and specify your campaign’s start and finish dates.

You have two alternatives for the goal: raise awareness or get others to engage with your article.

After that, choose your target audience. You can select from the following choices from the drop-down menu:

Decide who to include/exclude from your targeting after you’ve chosen your audience. Language, location, company industries, job seniorities, job functions, and even job titles are among the attributes you can choose from.

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If you want to broaden your targeting, you can select one of two advanced options:

Set your start and finish dates, as well as your lifetime budget, after you’ve established your audience and campaign options.

Keep in mind that the budget you choose will impact your outcomes, reflected in your anticipated results. Also, keep in mind that these predicted outcomes are only estimates, not guarantees.

When you’ve made all of your selections, click Boost to start your ad. You’ll notice that a new campaign has been established in your LinkedIn ad account, complete with the parameters and ad you just produced.

How do you tell if your boosted post was successful after you’ve let it run for the specified amount of time? Your engagement rate and off-platform KPIs like website traffic, engagement rates, click-through rates, and even revenues should improve.


#3: 5 Types of Organic LinkedIn Content to Create and Promote

You know, as a marketer or a business owner, that content is king. You’re always creating fresh content, increasing brand exposure, and increasing website traffic. You need to find the correct organic content to boost on LinkedIn if you want to get the most bang for your dollars. Here are five sorts of organic content that you should create and promote on LinkedIn.

To Attract Ideal Customers, Use Organic Content
One of the finest locations to develop content that caters to the demands of your ideal customer is LinkedIn. This is material that answers frequently asked concerns and alleviates the pain points of your target customer.

The Mom Project discusses their latest master class in the LinkedIn article below. This piece is a strong candidate for boosting because it’s intended to attract new consumers by informing them about the secrets of returning to work and nailing that next interview—something that many stay-at-home moms may struggle with.

To Establish Credibility, Use Organic Content
You want to provide content on your LinkedIn profile that establishes your knowledge, delivers value to your audience, and positions your company as an authority in your field to develop credibility with your audience.

That’s precisely what SERVPRO of Downers Grove/Oak Brook’s blog article accomplishes. This is wonderful to promote because it’s simple to grasp, enlightens the reader, and includes a video that demonstrates the procedure. This proof of process boosts the company’s trust in its local area.

Organic Content to Attract and Retain Ideal Clients
When someone engages with your content on LinkedIn, they may be a potential customer, so you should post information nourishing, supporting, and educating them. This aids in the establishment of credibility and the development of a long-term relationship with your audience.

This Mindful post, which focuses on educating people about the advantages of mindfulness and regular meditation, would be a strong candidate for boosting. It not only has a high level of engagement, but it also connects the audience to a helpful article about self-care and techniques to attempt. The post’s educational tale entices viewers to click through and learn more.

Organic Content to Educate Your Ideal Customers and Followers
When your LinkedIn audience looks for content, they’re looking for information about something—whether it’s a product or service or the answer to a question that just sprang to mind.

Educational content, such as a well-written article or a video tutorial, is a great way to keep your audience interested and teach them something new.

An illustration is included in this post from Cosmetics & Toiletries, an online health magazine, to break down common chemicals in the highlighted product. The CTA leads the viewer to a more extensive, instructive post that explains why it’s crucial to read ingredient lists and recognize them.

Organic Content to Encourage Engagement With Your Ideal Customer and Followers
There’s a good possibility you have followers on LinkedIn who you’d like to interact with more. Even if you’ve already interacted with them and formed a relationship with them, you still want to help them learn and grow.

Creating and distributing information that encourages your audience to do something, such as vote in a poll, is a great approach to increase engagement and learn about their preferences. Seasons Hospice & Palliative Treatment of Rosemont, IL, does a fantastic job involving their audience in this post by soliciting feedback on a sensitive topic: trauma-informed care.

This poll gives the company insight into what their target audience wants the most, and unexpectedly, in-person training received the most votes rather than traditional instructions or even videos/webinars.

The value of organic LinkedIn material that receives likes, comments, and views is enormous. It demonstrates to your audience that you care enough about them to generate and share material that assists them in meeting their requirements and achieving their objectives.

LinkedIn is a fantastic platform for growing your business. It’s a chance to share your material and engage with your audience on a deeper level than any other network, and you can now take your organic content to new heights with the new Linkedin Boost tool.

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About Author

Barb Rogers

Barb has worked within the digital advertising and marketing space for over 20 years. Over the years, she found it difficult to find information on the simplest of subjects tied to the digital marketing space, so she decided to embark on a journey to create a space that others may appreciate.

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