Portland-based agency Undnyable has announced the launch of a new campaign for MOD Pizza which runs through the fall. MOD Pizza’s brand platform “All Pizza’s Welcome” served as the inspiration for the playful new campaign, celebrating MOD’s ‘Any toppings, one price’ approach by proudly declaring their one-of-a-kind topping combinations in a back-and-forth, poetry-slam style song.
“MOD is first and foremost a people place, not a pizza place,” said Undnyable Executive Creative Director Steve Williams. “So we designed these campaigns to celebrate the idea that no matter who you are or what you put on your pizza, MOD is your place.”
For Undnyable, the project was a perfect opportunity to flex the agency’s deep food experience and nimble, senior-led approach.
“MOD is a dream client for us,” said Founder and Chief Creative Officer Justin Hooper. “Their pizza is not just delicious and fully customizable, but their purpose-led, community-focused spirit shines through everything they do as a company, allowing us to have a lot of fun while making people hungry.”
In addition to brand creative, the campaign supports the launch of MOD’s first-ever family meal deal, the “MOD FUNdle”, featuring four customized pizzas, a Mega salad, and four of their signature ‘No Name Cakes’, packaged together in a convenient carryout package featuring puzzles, mazes, word searches as well as exclusive digital content accessed with a QR codes on the box.
MOD’s inclusive hiring practices come to life in the campaign which features real MOD Squad members – including individuals with intellectual and developmental disabilities and those formerly justice involved telling the MOD story in a similar poetic, rhyming style.
Undnyable partnered with food and motion design experts Sugarhi on the production, which blends live action and animation. Spots were filmed across two days in Seattle on stage and inside a MOD Pizza restaurant. Music was created by composing team Rad Lazer, with lyrics captured live on set.
The campaign breaks in September across digital and social platforms including YouTube and Hulu. Media for the campaign is handled by Supply.
