Programmatic Media and the Next 10 Years – What Does it Look Like?

0

It is crazy to think that programmatic is the primary form of digital advertising transactions nowadays.  Remember back, not so long ago, when digital ad campaigns were launched by humans?  There was an insertion order involved?  It’s mind-blowing to think that it wasn’t so long ago.

Our friends at eMarketer spoke recently with Gila Wilensky at Xaxis, to discuss what they are expecting for the next 10 years of programmatic advertising.  The discussion evolves around AI, addressability, measurability and the post-cookie world.  Cookies?  Yes, the term still makes me a bit hungry.

To access the full interview, visit eMarketer here: https://www.emarketer.com/content/ad-platform-what-coming-up-programmatic-next-10-years

 

Share.

About Author

Barb has worked within the digital advertising and marketing space for over 20 years. Over the years, she found it difficult to find information on the simplest of subjects tied to the digital marketing space, so she decided to embark on a journey to create a space that others may appreciate.

Comments are closed.