It is crazy to think that programmatic is the primary form of digital advertising transactions nowadays. Remember back, not so long ago, when digital ad campaigns were launched by humans? There was an insertion order involved? It’s mind-blowing to think that it wasn’t so long ago.
Our friends at eMarketer spoke recently with Gila Wilensky at Xaxis, to discuss what they are expecting for the next 10 years of programmatic advertising. The discussion evolves around AI, addressability, measurability and the post-cookie world. Cookies? Yes, the term still makes me a bit hungry.
To access the full interview, visit eMarketer here: https://www.emarketer.com/content/ad-platform-what-coming-up-programmatic-next-10-years