Health industry marketing leader Robert Miller will oversee company’s brand strategy initiatives to deliver its unique storyline
SAN JOSE, Calif.–(BUSINESS WIRE)–Satellite Healthcare, a non-profit, top-rated provider of kidney dialysis and related patient services, announced today that Robert Miller will serve as its Vice President of Brand Strategy and Experience. In this capacity, Miller will devote his talents to execute upon Satellite Healthcare’s brand strategy, highlighting its differentiation as a kidney care provider and its rich organizational culture. Miller will report to the company’s Chief Brand Officer and will oversee its brand communications and public relations.
“From its inception, Satellite Healthcare’s mission and purpose have meaningfully impacted the well-being and quality of life of hundreds of thousands of people with kidney disease and have spawned innovations that provide superior kidney care,” said Miller. “I’m excited to communicate the company’s unique approach to providing this care, to the patients we serve and the health care professionals and partners with whom we collaborate.”
“We are thrilled to welcome Robert to our Brand team, and to Satellite Healthcare,” said Marsha Dodd, the company’s Chief Brand Officer. “We anticipate that he will bring innovative ideas in illuminating our purpose and mission, honoring our founder Dr. Norm Coplon’s legacy of ‘making life better for those living with kidney disease.’”
Prior to joining Satellite Healthcare, Miller served as a global and U.S. marketing leader for health care companies including Abbott, and Baxter, and headed two health care advertising agencies, where he shaped company strategy, culture and ran day-to-day operations. His experience and success building brands for non-profit health care organizations and systems is extensive.
Miller holds an MBA in Marketing and Strategy from Northwestern University’s Kellogg School of Management and a BA in Economics from the University of Wisconsin-Madison.
About Satellite Healthcare
Satellite Healthcare, Inc., has been among the nation’s leading non-profit providers of kidney dialysis and related services since 1974. Through its affiliated services, Satellite WellBound, Satellite Dialysis, and Satellite Research, Satellite Healthcare provides unparalleled early patient wellness education, personalized clinical services, and a complete range of dialysis therapy choices. In addition, Satellite Healthcare has a well-recognized, enduring commitment to philanthropy and community service, from funding millions of dollars in research grants to sponsoring kidney programs nationwide. Satellite Healthcare is committed to advancing the standard of chronic kidney disease care so patients can enjoy a better life. For more information, visit satellitehealthcare.com.