SEO in 2022: What you Need to Know + Tips and Best Practices


Anyone with a rudimentary understanding of web marketing knows that Search Engine Optimization (SEO) is the crucial first step in getting users and clients to find your business and buy your products. It is an absolute necessity for any new company looking to start making a name for itself on the internet. However, SEO has evolved significantly over the years and has evolved into more than keyword stuffing and long-tail keywords. 


SEO is essential because it helps rank your website on search engines. It also helps to increase your traffic and can help to generate more sales. Websites with strong SEO usually rank higher in Google, which means that you will get more customers. You need to keep track of many different aspects of SEO, such as keywords, content creation, and site speed. 


This year, the use of chatbots and Artificial Intelligence will continue to grow as these programs become more sophisticated and knowledgeable about the nuances of search engine optimization. As a result, how content is created and essential for SEO optimization will change drastically. In addition, marketers can expect to see a rise in voice search as this technology becomes more advanced and has better accuracy.


SEO is an ever-changing landscape. It is difficult to predict what will happen in the next five years, but with so many companies constantly trying to be the best at SEO, it’s safe to say the future of SEO will continue to evolve and look different. SEO consists of four vital factors: On-page optimization, backlinks, social authority, and social signals. With so many changes to ranking algorithms, businesses struggle to keep up with SEO practices. Some people believe that the industry will eventually be dominated by only four major giants: Google, Bing/Yahoo, Facebook, and YouTube. These four are expected to be used for everything from search engines to shopping platforms to social media.


Keyword stuffing is a much more difficult task. Google’s algorithms have improved over several years, detecting these practices and penalizing sites with this technique. Some SEO experts suggest that avoiding overly-optimized phrases altogether is the best way to rank well. Recent studies show that keywords will become more and more critical. With keyword density on the rise, many SEO experts predict that writing optimized content will see a significant uptick in demand in the coming years.


Tips for Best Practices in SEO for the New Year:


1: On-Page SEO

To improve your Google rank in 2022, focus on the area of on-page optimization. It doesn’t take long to do, and you’ll see benefits immediately. You may optimize your website pages’ headlines, page names, graphics, and other aspects. On the other hand, Off-page SEO increases search engine relevance by gaining more backlinks.


Here are some on-site SEO best practices:

Use keywords at the start of title tags.

Create long-form content (aim for at least 1,800 words) 2–3 times per page (Tip: keyword stuffing will get you the opposite result)


2: Do Not Ignore Technical SEO


In brief, technical SEO ensures that your website is constructed to be readily crawled and indexed by search engines. While content is still king, it is useless unless search engines find, crawl, and index it.

For example, you must ensure:

Your pages are safe.

Your site is mobile-friendly.

You don’t have any duplicate or related content on your site.

Quick page load

Links work


Site Security


Google favors HTTPS websites (short for hypertext transfer protocol secure). It helps protect data transmitted between a website and a user.


If you don’t have HTTPS yet, get an SSL certificate in 2022 to verify your website’s identity. After all, it would help if you were protecting your users and pleasing the search engines. Google rewards you for this extra step is only a kind gesture.


Site Speed


Faster loading pages reduce bounce rates, a factor in Google’s algorithm. While many of the other parts can be DIYed, you’ll likely need an SEO or web design professional to assist you if you lack technical skills.


Google’s PageSpeed tools may also be beneficial. On-page content analysis and recommendations for speeding uploading speeds are part of the service.




Your site should be easy to navigate for both consumers and search engines. Your pages should be easy to navigate and beautiful.


While all of these components are vital, your site must be mobile-friendly. No one should have to zoom in to read the material or struggle to click a button on a mobile device. 


If you’re still not convinced, consider this:


Mobile devices generate more traffic than desktop. Also, Google ranks and indexes mobile versions of websites.


While the mobile website design and layout can be altered to improve the user experience, the content must remain the same. So, if you thought it was as simple as erasing text, think again. Mobile optimization is best left to web design firms specializing in technical SEO, like improving page speed.


Alternatively, use Google’s Mobile-friendly Test Tool to see if your site is mobile-friendly. It’s pretty easy to use. Enter your URL, and in less than a minute, it can indicate common errors, including small font, close buttons, and information that doesn’t fit the screen.


3: Avoid Low-Quality Content


Backlinks (links from other websites to yours) are vital in Google’s algorithm. So, one of your key goals should be to encourage social sharing. Visitors will only do that if you post high-quality material often.


Backlinks show that users like your content and that you know your stuff. And more links to your content mean more credibility and shareability for Google.


But you can’t just generate content and hope others will share it. If you want to get more exposure for your writing, you should contact other authoritative websites and businesses and ask them to publish your guest posts. As a result, you can link to relevant content on your website. Getting authoritative websites to link to your website can also help your domain authority. Again, this method works only if you provide excellent material. This implies you should avoid appearing spammy, which is a common mistake when writing guest blogs.


Quality content is more important than keyword density. We said earlier that blogs should be at least 1,800 words in length, but posts over 3,000 words work even better for link building. Ultimately, the general quality of your content draws people to your page, not specific keywords. Writing that is relevant, entertaining, and well-written is your best bet.


4: Building Internal Links


While we’ve talked about backlinks, you should also create internal links. Internal links assist Google in finding and indexing your web pages. An internal link leads to another page within the same domain.


Using internal links has the benefit of matching anchor text to content. So they’re easy to make and don’t require third-party websites. Internal links should be placed near the top of the web page. This can also help reduce bounce rate.


5: LSI keywords


LSI keywords are related phrases so that a search engine can better understand a page’s content. They are closely associated phrases and words to your core keyword.


Example: If your primary keyword is “influencer marketing,” LSI keywords could be “social media,” “marketing campaigns,” and “brand endorsements.” 


You can utilize synonyms, but you must also employ LSI keywords because search engines have evolved throughout time. Keyword density is no longer required to help Google understand your page’s content.


It’s no longer enough to optimize your content for a few keywords. Instead, Google wants to know what your page is about. So it will utilize these keywords to check that your content is relevant.


Plus, utilizing LSI keywords improves topical depth, which improves relevancy. Incorporate related keywords and subtopics into your material.


6: E-A-T


E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. The concept comes from Google’s Search Quality Rater guidelines. E-A-T is a factor that Google uses to evaluate the overall quality of a web page. Google considers these three factors while determining your website’s ranking potential. It’s crucial if your website concentrates on YMYL subjects (aka: your money or your life). These usually incorporate medical, legal, safety, or financial content.


Expertise is the author’s credibility and experience. Will your website’s visitors find content authored by reliable and skilled authors? 


Authoritativeness is based on your online reputation and recognition—another motivation to seek authoritative sites to connect to your work. For example, a press release can help you gain press mentions from the correct sources (however, negative press may hurt your SEO).


Trustworthiness is intertwined with the other two. Google would consider you trustworthy if you have proven your expertise in your field and other sources recognize your contributions.


Many of the other tips in this post can help you increase your E-A-T score. Quality articles, for example, can help position your organization as an authority figure in your niche, while site security can assist in developing trust.


7: Intent-Matching


So, you’re writing about issues that your target audience truly wants to know about? You could assume they already know all about influencer marketing and want to know everything about it.


Google rewards websites that share the most popularly searched material. What does your target audience type into Google? Do they look online for how-to tutorials, real-life examples, or starting tips?


Examining the first page’s content might help you determine whether your material meets search intent. Do your articles cover it? If not, use it as an opportunity to repurpose past material to better match current internet searches by your target demographic.


8: Reduce Site Bounce Rate


Visitors that land on your site, look around, and then return to the search page will affect your search rankings. This tells Google that consumers aren’t impressed with your site. In other words, a lower bounce rate indicates consumers appreciate your site.


A low bounce rate means visitors have more time to get to know your company, which can increase sales and client loyalty. Isn’t this your ultimate goal?


Adding visual features like infographics and videos will help your material be more digestible, which leads to our next SEO tactic. To reduce bounce rates, ensure all relevant information is visible above the fold. A table of contents can also help visitors find the section they’re looking for.


9: Add Video to your Site


Content and keywords are hot topics. This is usually related to written content like blog entries, white papers, and industry reports. But content may (and should) be video.


Video carousels are now more common than ever in search results. Remember that Google provides users with more than just text results.


Aside from embedding videos on your website, you may also build your own YouTube channel and upload videos there. It will not only capture Google’s attention but also keep visitors on your site longer, signaling to search engines that your website fits search intent.


10: Disseminate Stats


You can occasionally include content that others use in their blogs. The links from content creators to statistics can be pretty beneficial.


You can add it as an infographic, for example. As previously stated, incorporating visuals like infographics can reduce bounce rates and boost Google search page results.


11: Boost your Click Thru Ratio (CTR)


Rankings are crucial, but so is organic traffic. That’s why tracking your CTR is vital. After all, what good is it if your target market found you via an online search but didn’t visit your site?


Focus on your metadata, such as the URL and the metadata description, to boost your click-through rate. Your rating will improve if this information appears valuable and genuine.


Overall, shorter yet descriptive URLs work better. Don’t be afraid to appeal to your readers’ emotions in your title tags. This is one of your few chances to persuade users to click as a marketer.


12: Google My Business Profile


A Google My Business profile can help businesses rank better in local searches. A Google My Business profile allows you to manage your business’s appearance on Google products like Search and Maps.


Double-check your business facts, including contact information, hours, and address. A critical factor in Google’s ranking is relevancy.


Google will find it easier to match your Google My Business profile to the right searches if it closely matches your target audience’s regular searches. Also, having more Google reviews can assist your local ranking.


13: Brand and Content Audit


While content quality is essential, it will be less effective if your branding is inconsistent. It can also affect your rating. As stated previously, your Google E-A-T score measures your brand’s trustworthiness. Do you project an expert demeanor?


Also, while developing new content is essential, don’t forget to audit your existing material. If your current knowledge or standards outgrow a prior post, delete it. Maybe your target market’s needs have changed. In any event, don’t retain material on your site to look busy. Quantity should never replace quality.


14: Record Your Results!


You should periodically examine your brand and content, as well as your SEO performance. Knowing how much organic traffic you’re getting is good if you don’t know how much of it is coming from Google? This also helps you double-check that you’re ranking for all of your goal keywords.


Does increased traffic lead to more customers and sales? Without tracking your results, you won’t know where to improve or if it’s worth the time and effort.


15: If Needed, Hire Specialists!


While more technical factors like mobile optimization and web page speed are best left to the pros, that doesn’t imply you should do everything else yourself. Contact the specialists if you need a freelance content writer or a UX designer. It’s all about your web presence. That’s a lot on the line.


About Author

Barb Rogers

Barb has worked within the digital advertising and marketing space for over 20 years. Over the years, she found it difficult to find information on the simplest of subjects tied to the digital marketing space, so she decided to embark on a journey to create a space that others may appreciate.

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