Songclip, the world’s only patented music clip company, has announced a strategic partnership with The National Music Publishers’ Association (NMPA), the trade association representing all American music publishers and their songwriting partners. The partnership aims to facilitate music licensing and compliance within the global app marketplace.
During the NMPA’s Annual Meeting at New York’s Lincoln Center on June 15, 2022, NMPA President & CEO David Israelite outlined the NMPA’s app initiative to cease and desist applications who provide unlicensed music to their users and an enforcement plan of action to combat music infringement within the global app marketplace. Israelite also announced that Songclip will be a strategic partner of NMPA to facilitate licensing across the app marketplace.
Songclip works in partnership with the major labels, publishers, and more than 7,500 independent licensing entities to provide a streamlined solution for licensing and integrating music “as a feature” within consumer applications. The Songclip API seamlessly integrates into any app, manages and facilitates search, catalog & compliance, licensing, royalty payments and reporting.
“We are excited to partner with Songclip in our effort to ensure applications use music legally and responsibly,” says NMPA President and CEO, David Israelite.
Songclip’s unique pass-through licensing model provides any application with the required licenses needed from the designated rights-owners and Songclip’s technology suite ensures that all music is properly accounted for and licensed. “Apps want music. Artists want to get paid for their work. It’s simple in concept but can be costly, time-intensive and complex for both sides to accomplish. We built Songclip specifically to allow for easy and accountable partnership between apps and the music industry,” says John vanSuchtelen, Co-CEO and Co-Founder of Songclip.
“The creator economy has proven users want music as a feature inside of their favorite apps,” says Andy Blacker, Co-CEO and Co-Founder of Songclip. “Dating, gaming, social and communication apps realize the importance of music as a key driver for consumer lifetime value, and Songclip provides the easiest way to provide fully licensed music clips as a feature.”
Any app needing music licenses can sign up with Songclip using the form on www.songclip.com.