State of Email Marketing 2021 Benchmark Report

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Email marketing remains a crucial channel for many organizations due to its accessibility, ease of use, and effectiveness in reaching target audiences.

Since 2018, Validity and Demand Metric have researched email marketing to examine which tactics marketers are using, how well they are working, and what challenges prevent greater success with email.

Although the use of email continues to evolve, this study’s purpose remains the same: to help companies understand what separates high-performing email marketers from the rest of the pack.

This report summarizes the latest survey results and shares insights from more than 450 study participants. Visit Digital Marketing Depot to get your copy.

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The Digital Report editorial staff is a team comprised of digital marketing communication professionals dedicated to providing timely and relevant information that occurs in the digital marketing ecosystem. It's our mission for our readers to stay informed and educated on all things digital.

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