The Chrysler Pacifica and Pacifica Hybrid’s new “Van Life” campaign includes television, digital, and social media, including the Chrysler brand’s Facebook, Twitter, and Instagram feeds.
According to the campaign, the Chrysler Pacifica is the #VanLife for #RealLife parents, which mocks the #VanLife influencer lifestyle.
With the broadcast launch of “Duel,” “Van Life” has three new 30-second spots; all videos are now available on the Chrysler brand’s official YouTube page.
The Chrysler Pacifica and Pacifica Hybrid will be the subject of a new multimedia advertising campaign that compares the freedom of the #VanLife influencer lifestyle to the Pacifica as the perfect choice for parents living their best “real life.” With the broadcast launch of “Duel,” three new 30-second advertisements have been added to “Van Life.” The three videos are now available on the official Chrysler YouTube account.
“Duel,” the first 30-second television spot, pits #VanLife” influencers against Chrysler Pacifica owners. Two more 30-second commercials will air on the brand’s social media channels.
The campaign was created in collaboration with Southfield Michigan-based agency Doner.