The Importance of Storytelling in B2B Marketing
The language of emotion is narrative. When you tell a tale, you invite your audience…
Browsing: B2B
What Humanizes Business Experiences? A Look at B2B Interactions
Researchers at the University of Florida conducted a study. What they found was that the…
B2B – What Buyers Expect From Video Content
According to a recent study from Brightcove and Ascend2, B2B buyers find video content most…
TechTarget Named a Leader in Multiple G2 Spring Grid® Reports on Buyer Intent Data, Marketing Intelligence and Sales Intelligence
The Company has achieved this recognition for a 10th consecutive quarter NEWTON, Mass.–(BUSINESS WIRE)–TechTarget, Inc.…