Benefits to Advertising on Connected TV in 2023
The Digital Report took a closer look at the benefits of running advertising campaigns on…
Browsing: connected TV
Study Finds Formats in Streaming TV Are 2x More Favorable than Traditional TV Ads
Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent…
Estrella Media Taps FreeWheel to Accelerate Growth of Connected TV Advertising for Its Spanish Language Digital Channels
FreeWheel to help Estrella Drive Value and Monetization for its Valuable connected TV Hispanic audience…
The Future of CTV in Pharma is Highlighted at DeepIntent’s “Innovating with Intent” May Summit
DeepIntent, a healthcare advertising technology firm, sponsored a first-of-its-kind summit for pharma marketers on Thursday,…
TEGNA Stations to Debut New Live, Local and Always On Streaming Apps and Channels
TEGNA Inc. recently announced it will be rolling out new over-the-top (OTT) streaming apps and…
Connected TV vs. Linear TV – A Marketers Guide to the Basics
One of the most common misconceptions about connected TV is that it is not widely…
Nielsen’s Smart TV Data Agreement with VIZIO’s Inscape Expanded
Nielsen receives the first window of exclusivity to VIZIO’s significantly increased local station coverage and…
How Do We Navigate Connected TV in 2022?
During the pandemic, the number of people using streaming services increased dramatically. Streaming services are…
OTT Ad Spending Trends and Top Advertisers Report – United States
Advertisers turn to over-the-top (OTT) streaming platforms like Hulu and Peacock to reach their target…