Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video
As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV…
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DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities
Yahoo becomes the exclusive omnichannel DSP for accessing DIRECTV Advertising addressable TV inventory DIRECTV Advertising…
FreeWheel and AMC Networks Launch New, Fully Self-Service Linear Addressable Capabilities Across Multi-Screen Campaigns
FreeWheel has announced that it has teamed up with AMC Networks to introduce a new,…
New MiQ Research Exposes Increasing Risks for Political Campaigns Still Reliant on Linear TV
Political advertisers missed 25-40% of potential voters using primarily linear strategies during the 2020-2021 election…
New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming
The newly unveiled, yearly Comcast Advertising Report recommends that advertisers allocate 20-30% of their premium…
AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear and CTV
AdImpact, a leading provider of ad intelligence data for fast, smart decisions, has chosen Innovid,…
US Upfront CTV Ad Spending will Exceed $6 Billion in 2022
The CTV ad market has risen to the point where this year’s upfront spending will…
A Marketer’s Complete Guide to Over-the-Top (OTT) Advertising in 2022
The new normal is for content to be streamed via the internet. Advertisers must respond…
New Conviva Data Shows Double Digit Streaming Growth Worldwide; Smart TVs Growing Rapidly as Streaming Moves to Overtake Linear on the Big Screen
Q1 2022 State of Streaming Report Details Quality Gains & Challenges, Continued Growth of Smart…
20 Major Advertisers Find CTV Frequency Problem ‘Exaggerated’
Connected TV is fragmented, and measuring challenges persist. According to an analysis of 35 commercials…