Marketers and Consumers Disagree on Data Privacy Boundaries
Four in five consumers have stopped doing business with a company because they disapproved of…
Browsing: data
Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV
TV broadcaster leverages Comscore as an alternative currency for local television buying Comscore, Inc., a…
70% of Consumers Receive Mistargeted Information from Brands at Least Once a Month
Consumer Expectations for the Value Exchange around Data are Not Being Met Redpoint Global, a…
Ways to Use Data-Driven Marketing In Your Content Strategy
As long as companies continue to use content marketing to its fullest potential to build…
NEW REPORT: U.S. Time Spent with Connected Devices – June 2022
In June, 2022, eMarketer released a new report titled: “U.S. Time Spent with Connected Devices”…
Published: Nielsen’s 2022 Global Annual Marketing Report
Nielsen recently released their 2022 Global Annual Marketing Report. To access this year’s report, visit…
Neustar Launches a Ready-Built Marketing and Analytics Clean Room
Neustar, Inc., a TransUnion company, recently announced the launch of its Marketing and Analytics Clean…
Marketers are Unhappy with their Customer Data Platforms
Only 10% of marketers that invested in the first generation of customer data platforms believe…
Twitter to Provide Elon Musk with Daily Tweet Data
According to various news sources, Twitter aims to provide Elon Musk access to its “firehose”…
US Upfront CTV Ad Spending will Exceed $6 Billion in 2022
The CTV ad market has risen to the point where this year’s upfront spending will…