NEW REPORT: Underspending in 50% of Media Plans Endangers Maximum ROI
For marketers, agencies, and publishers, Nielsen’s global ROI Report offers insights and suggestions for boosting media strategies’ returns on…
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Published: Nielsen’s 2022 Global Annual Marketing Report
Nielsen recently released their 2022 Global Annual Marketing Report. To access this year’s report, visit…
Nielsen Deduplicates Audiences Across Leading Streaming and Smart TV Providers
Roku, Hulu, Samsung, VIZIO, and other media buyers and sellers now have access to enhanced,…
Nielsen’s Smart TV Data Agreement with VIZIO’s Inscape Expanded
Nielsen receives the first window of exclusivity to VIZIO’s significantly increased local station coverage and…