MiQ Launches CookielessIQ, Unlocking Actionable Insights for Cookieless Programmatic Activation
First-ever customer ‘readiness’ scoring offers new, strategic way for advertisers to evaluate and inform cookieless…
Browsing: programmatic
Viant and Adelaide Launch Industry-First Solution Allowing Brands to Harness the Value of Attention Metrics Programatically
Viant Technology Inc. and Adelaide have launched a first-to-market solution that enables advertisers to automate the…
IPG Mediabrands’ Rapport and Quotient Announce Out-of-Home Technology Partnership to Accelerate Programmatic Growth
Quotient’s End-to-End Platform Selected to Extend Rapport’s Real-Time, Data-Driven, Digital Solutions for its Roster of…
20 Major Advertisers Find CTV Frequency Problem ‘Exaggerated’
Connected TV is fragmented, and measuring challenges persist. According to an analysis of 35 commercials…