Study Finds Formats in Streaming TV Are 2x More Favorable than Traditional TV Ads
Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent…
Browsing: Roku
Roku and Best Buy Help Create Better TV Experience through New Advertising and Retail Relationship
Multifaceted first-to-market relationship includes exclusive in-store availability of new Roku-branded TVs, enhanced advertising sales relationship,…
Cox Automotive Teams with Roku to Measure how TV Streaming Impacts the Consumer Automotive Journey
New partnership seeks to make leading automotive dataset available for marketers to connect ad exposure…
Are Roku and Netflix a Match?
Rumors have been circulating that an acquisition may be in the works for Netflix to…
Connected TV vs. Linear TV – A Marketers Guide to the Basics
One of the most common misconceptions about connected TV is that it is not widely…