University of Phoenix Follower Growth on Social Platform Fosters Community
Social platforms provide effective space for online institutions to nurture student, alumni and stakeholder community…
Browsing: socialmedia
Global Social Media Ad Spend Jumps 19% Year-over-Year
New Emplifi study reveals the latest social media marketing trends and metrics across brands, industries,…
Technology, Social Media, and Teenagers in 2022
TikTok has become a very popular online destination for American teenagers, while Facebook usage among…
Instagram and TikTok Users are More Engaged with Native Video Ads
Advertisers may ask which of the two leading platforms for short-form video, Instagram or TikTok, works better for…
How to Strategically Connect with Specific Audiences through Social Media
Marketers must develop their social strategy around which generation they are trying to reach. Marketers…
Smartly.io Survey: 82% of Gen Z Consumers Use Social Media to Find New Brands
Smartly.io, the leading social advertising automation platform for creative and performance marketers, recently conducted two…
Airlines Are Second-Most Responsive Industry on Social Media, Yet 76% of Customer Questions and Complaints Go Unanswered
With summer air travel expected to soar, airlines are embracing social media as a customer…
2022 Social Outlook: More Than 5% of Worldwide Digital Ad Spending Will Go to TikTok and Douyin
This year, TikTok and Douyin will account for greater than 5% of worldwide digital ad…