New Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising
Research, in partnership with MediaScience, also reveals that the lean-back TV environment cultivates 1.3x greater…
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TikTok Available on VIZIO Smart TVs
VIZIO has announced that TikTok TV is now available on VIZIO Smart TVs. This integration…
New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming
The newly unveiled, yearly Comcast Advertising Report recommends that advertisers allocate 20-30% of their premium…