Kroger to Support CPG Ad Campaigns Through Partnership with Pacvue
Kroger is expanding retail media options for brands to control on-site product listings through a…
Browsing: thedigitalreport
Plus Media Solutions Brings Data-Driven Impact to Brands and Content Providers
Plus Media Solutions (+Media) has launched the +Impact Hub, a proprietary SaaS platform enabling organizations…
Verint Survey Shows Gen Z’s Growing Preference for Digital-First Shopping and the Vital Importance of Digital Experience
Digital Experience – Second Only to Price – is the Biggest Driver of Customer Satisfaction…
What to Expect when Working with a Marketing Agency
When working with a marketing agency, it is essential to understand their services. Most marketing…
Ways to Use Data-Driven Marketing In Your Content Strategy
As long as companies continue to use content marketing to its fullest potential to build…
NEW REPORT: Underspending in 50% of Media Plans Endangers Maximum ROI
For marketers, agencies, and publishers, Nielsen’s global ROI Report offers insights and suggestions for boosting media strategies’ returns on…
NEW REPORT: U.S. Time Spent with Connected Devices – June 2022
In June, 2022, eMarketer released a new report titled: “U.S. Time Spent with Connected Devices”…
Published: Nielsen’s 2022 Global Annual Marketing Report
Nielsen recently released their 2022 Global Annual Marketing Report. To access this year’s report, visit…
Are Roku and Netflix a Match?
Rumors have been circulating that an acquisition may be in the works for Netflix to…
How to Strategically Connect with Specific Audiences through Social Media
Marketers must develop their social strategy around which generation they are trying to reach. Marketers…