Gartner Identifies Top Trends to Impact CMOs in 2023
Marketing Leaders Enter the New Year with an Imperative to Drive Growth in a Volatile…
Browsing: trends
Global Social Media Ad Spend Jumps 19% Year-over-Year
New Emplifi study reveals the latest social media marketing trends and metrics across brands, industries,…
Ways to Use Data-Driven Marketing In Your Content Strategy
As long as companies continue to use content marketing to its fullest potential to build…
NEW REPORT: Underspending in 50% of Media Plans Endangers Maximum ROI
For marketers, agencies, and publishers, Nielsen’s global ROI Report offers insights and suggestions for boosting media strategies’ returns on…
US Upfront CTV Ad Spending will Exceed $6 Billion in 2022
The CTV ad market has risen to the point where this year’s upfront spending will…
New Report by Kinesso Helps Brands Navigate Digital Advertising Disruption
Kinesso, IPG’s connected intelligence company, recently debuted proprietary research designed to help brands maintain their…
What Humanizes Business Experiences? A Look at B2B Interactions
Researchers at the University of Florida conducted a study. What they found was that the…
TechTarget Named a Leader in Multiple G2 Spring Grid® Reports on Buyer Intent Data, Marketing Intelligence and Sales Intelligence
The Company has achieved this recognition for a 10th consecutive quarter NEWTON, Mass.–(BUSINESS WIRE)–TechTarget, Inc.…
2022 Social Outlook: More Than 5% of Worldwide Digital Ad Spending Will Go to TikTok and Douyin
This year, TikTok and Douyin will account for greater than 5% of worldwide digital ad…