VideoAmp Releases Second-by-Second Advertising Measurement
VideoAmp, an advertising measurement and optimization platform, has released “Second-by-Second Ads Viewership” as a new…
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New Viant and IRIS.TV Partnership Brings Exclusive TV Segments to Marketers
First-of-its-kind solution integrates IRIS-enabled insights with Viant Household ID, creating new levels of actionable, targetable consumer…
B2B – What Buyers Expect From Video Content
According to a recent study from Brightcove and Ascend2, B2B buyers find video content most…