Ingredient transparency platform empowers clean beauty index beyond affiliate links to fill gap in path to purchase
TORONTO–(BUSINESS WIRE)–#Bonsai—The Good Face Project, the world’s largest data-driven index of cosmetic ingredients, today announces new native checkout capabilities powered by Bonsai, the premier native commerce technology connecting publishers and merchants with online consumers. Visitors to The Good Face Project’s catalogue of safe, high quality brands will now have the ability to purchase products directly through the site, closing the gap of sales lost to the frustration of being redirected to complete a purchase.
“The Good Face Project’s commitment to providing honest and useful information has engendered the trust of both brands and consumers, and with the help of Bonsai we will be able to seamlessly connect these communities,” said Iva Teixeira, co-founder and CEO of The Good Face Project. “This integration allows us to elevate the brands we value, satisfy our Clean Beauty community, and continue our mission to make clean beauty accessible.”
The Good Face Project works with clean and effective brands including 100% Pure, Furtuna Skin, Herbivore Botanicals, Province Apothecary and Ursa Major. With Bonsai’s Commerce API embedded throughout The Good Face Project’s site, these brands can experience a boost in sales compared to what they have previously received from affiliate traffic through the site.
“So often we’re discovering a rift between the great intentions of a publisher like The Good Face and its potential patrons due to an inconsistent path to purchase,” said Saad Siddiqui, founder and CEO of Bonsai. “Bonsai is able to streamline the ecommerce experience for both publishers and merchants by closing the gap between them and their potential consumers at that critical point of inspiration.”
Founded in 2016, Bonsai is an e-commerce platform trusted by elite publishers and retailers across North America and Europe. Bonsai’s discovery commerce technology allows users to purchase a product within the content they love. For publishers, Bonsai provides a better revenue alternative to intrusive ads and the chance to own the customer from inspiration to gratification. For 200+ merchants, ranging from Direct-to-Consumer brands to enterprise partners, Bonsai puts their natively shoppable products in front of an audience at the moment purchasing intent is being formed, achieving more sales with less friction. The company is headquartered in Toronto, Canada. Visit https://getbonsai.com/.
About The Good Face Project
With a commitment to clean, and transparent beauty, The Good Face Project’s powerful algorithms analyze beauty products and skincare ingredients across 15 dimensions of safety, effectiveness, and cosmetic benefit to provide consumers with individualized skincare recommendations. Powered by a comprehensive ingredient ontology, The Good Face Project analyzes product labels and screens every ingredient for efficacy and toxicity, presenting users with a Safety Grade to ensure ingredients of the highest caliber. Through data-driven analysis of skincare needs, The Good Face Project provides users with clean and shoppable products tailored to specific consumer goals. The Good Face Project believes that clean beauty is the new standard and is on a mission to empower consumers, brands, and manufacturers to be successful in the new paradigm. For more, follow The Good Face Project on Instagram, Facebook, and Twitter.
Pal Hollywood, Sterling Communications for Bonsai