TransUnion Pays $3.1B For Marketing Data Giant Neustar, Expanding Diversification

By Barb Rogers on September 13, 2021 Latest News

Top U.S. credit bureau TransUnion has acquired ad tech and analytics company Neustar for $3.1 billion.

TransUnion has introduced TruAudience, a new consumer targeting services subsidiary.

This year, Neustar, which expects to produce $575 million in revenue, is a well-known audience data platform.

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Barb has worked within the digital advertising and marketing space for over 20 years. Over the years, she found it difficult to find information on the simplest of subjects tied to the digital marketing space, so she decided to embark on a journey to create a space that others may appreciate.