May 2022 U.S. Podcast Report – Triton Digital

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Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced the release of its May 2022 U.S. Podcast Report, which is now available on www.TritonRankers.com, an interactive website where podcasters, advertising agencies, and advertisers can easily navigate and filter by podcast category, publisher and time period, gaining insights into monthly performance trends.

May U.S. Podcast Report Highlights

For the May 2022 reporting period (May 2 – May 29, 2022), as measured by Triton’s Podcast Metrics measurement service, Stitcher Media remained in the #1 spot on the Top Networks Report for the month of May with 59.6M Average Weekly Downloads and 14.8M Average Weekly Users. NPR came in at #2 with 32.2M Average Weekly Downloads and 6.6M Average Weekly Users, followed by Audacy Podcast Network at #3 with 29.5M Average Weekly Downloads and 7.7M Average Weekly Users.

In May, there were over 228M average weekly downloads for the top 20 publishers. NPR News Now (NPR) remained in the #1 spot for downloads, followed by The Ben Shapiro Show (Cumulus Podcast Network), which climbed up to the #2 spot, and Crime Junkie (audiochuck) moved down to #3.

The top 3 podcasts based on listeners in May included, Crime Junkie (audiochuck), Up First (NPR), and Morbid: A True Crime Podcast (Audioboom).

New shows debuting during this period for downloads included Headline News from The Associated Press (Audioboom), and Murder, Mystery & Makeup (Audioboom). For listeners, Marketplace Morning Report (American Public Media), American History Tellers (Wondery), and Snapped: Women Who Murder (Wondery) debuted. One podcast, Erazno y La Chokolata El Podcast (Stitcher Media), debuted for both downloads and listeners.

Additional Audience Insights

In combination with this month’s U.S. Podcast Report, Triton Digital pulled additional podcast insights for the month of May, leveraging Podcast Metrics inclusive of Demos+. Some of the insights featured in the May infographic include:

  • Top 5 podcast genres (most downloaded): News was the most downloaded category (27.1%), followed by True Crime (20.3%), Comedy (17.6%), Society & Culture (7.1%), and Sports (6.3%).
  • Downloads by device type: The majority of downloads occurred on mobile devices (93.1%), whereas only 1.8% occurred on a desktop or laptop.
  • Top 3 highest indexing shows for women 18+: Watch What Crappens (Stitcher Media), Something Was Wrong (Wondery), and The Viall Files (Kast Media) were the top 3.
  • Top 3 highest indexing shows for men 18+: The Pat McAfee Show 2.0 (Stitcher Media), The Fighter & The Kid (Kast Media) and 2 Bears 1 Cave with Tom Segura & Bert Kreischer (Stitcher Media) ranked highest.

For more insights, view the U.S. Podcast Audience Insights infographic.

With 10+ years of digital audio measurement expertise, Triton’s Podcast Metrics measurement service provides reliable and informative data around how, when, and where podcast and audio-on-demand content is consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, player, network, program, episode, and more.

The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines. Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.

Any podcast network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report.

 

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Barb has worked within the digital advertising and marketing space for over 20 years. Over the years, she found it difficult to find information on the simplest of subjects tied to the digital marketing space, so she decided to embark on a journey to create a space that others may appreciate.

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