OTT Ad Spending Trends and Top Advertisers Report – United States

By Barb Rogers on March 29, 2022 Connected TV

Advertisers turn to over-the-top (OTT) streaming platforms like Hulu and Peacock to reach their target buyers.

Pathmatics by Sensor Tower’s latest State of OTT Advertising in the US report examines prominent marketers’ ad expenditure habits to reveal insights like:

US advertisers spend $1.01 billion on OTT advertising every month, or 13% of overall digital ad spend.

Programmatic Video Advertising in the US

Financial Services firms dominate the channel, spending at least 14.5 percent of ad spend with each publisher.

With 57.8% of users under 35, Hulu has the most youthful mobile app users.

Download the complete study today from Pathmatics to learn how industry leaders leverage OTT to accelerate growth.

About Author

Barb Rogers

Barb has worked within the digital advertising and marketing space for over 20 years. Over the years, she found it difficult to find information on the simplest of subjects tied to the digital marketing space, so she decided to embark on a journey to create a space that others may appreciate.